Technology Solutions Paper
University of Phoenix
Technology Management Seminar in Decision Outcomes
Technology Solutions Paper
This paper will present Baderman Island’s enterprise technology solution, and attempt to explain how the presented enterprise-wide solution will create value for the organization’s e-commerce marketplace. In addition, this author will explain how Baderman Island’s prototyping efforts will aid in improving the new system development as well as identify the project’s activities involved implementing the new technology. Good start Enterprise Technology Solution for Baderman Island
Enterprise technology solutions tightly integrate hardware, software, and services to address enterprise-wide issues that are not only of strategic importance to Baderman Island’s businesses, but also affect their data centers and networking environments. The following proposed solution sets will aid Baderman Island to assess their current environments, and then design, deploy, and manage the next generation integrated infrastructure to help them maximize the value of their IT infrastructure. As proposed by Nygren (2008), there are three technologies that align with Baderman Island’s business strategy: (1) customer relationship management, (2) enterprise resource planning, and (3) enterprise collaborative systems. These three technologies not only offer cross-functional elements, but also will enable Baderman Island to extend their business-to-business (B2B) and business-to-consumer e-commerce opportunities (O’Brien, 2003). “E-commerce applications that focus on the consumer share an important goal: to attract potential buyers, transact goods and services, and build customer loyalty through individual courteous treatment and engaging community features” (O’Brien, 2003, p. 234). For Baderman Island, the use of enterprise-wide programs that enhance their B2C e-commerce applications will define the company’s competitive advantage and elevate their opportunity for success through customer loyalty. Very good. Business Value of an Enterprise-wide Solution Created for Baderman Island’s e-Commerce The current B2C e-commerce infrastructure for Baderman Island is not much more than a web storefront and e-catalog of services, activities, and products. The initial simple configuration exhibits a low business value, while enhancements to the company B2C presence and movement towards more customer-customized capabilities will improve their business value and e-commerce, but also will require significant amount of time and expense to design, deploy, and manage these new B2C technologies. In order for Baderman Island to build customer satisfaction, retention, and relationships, they would need to benchmark their e-commerce performance against key success factors: (1) selection and value, (2) performance and service, (3) look and feel, (4) advertising and incentives, (5) personal attention, (6) community relationships, and (7) security and reliability (O’Brien, 2003, p. 235). Continually improving their performance, against their competitors in these seven factors would result in increasing the barrier for entry by new competitors and lowering the opportunity for substitution by existing competitor—sustaining a competitive advantage. Nice Improving the New System Development through Prototyping
Prototyping is the process of rapidly developing a model of a system. In terms of an information system, prototypes are employed to help system designers build an information system that intuitive and easy to manipulate for end users. Prototyping is an iterative process that is part of the analysis phase of the systems development life cycle (Hardgrave & Wilson, 1994). During Baderman Island’s requirements determination portion of the systems analysis phase, system analysts gather information about the organization's current procedures and business processes related the proposed information system. In addition, they study the...
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