Marketing: The Art and Science of Satisfying Customers

Chapter 1—Marketing: The Art and Science of Satisfying Customers

MULTIPLE CHOICE

1. What utility does Cannondale create when the company combines aluminum and other components in the production of bicycles?
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ownership utilityform utilityplace utilitytime utility

ANS: B PTS: 1 DIF: 1 REF: 5
OBJ: 1-1 BLM: Higher Order
NOT: AACSB Reflective Thinking | TB&E Model Marketing Plan

2. When you purchase concert tickets over the Internet, which of the following utilities is NOT created? place utilitytime utilityform utilityownership utility

ANS: C PTS: 1 DIF: 2 REF: 5
OBJ: 1-1 BLM: Higher Order
NOT: AACSB Reflective Thinking | TB&E Model Marketing Plan

3. Which of the following must all organizations create in order to survive? a variety of goods or servicesutilityan environment of ethics and social consciousnessadvertising, salesmanship, and consumer-focused sales promotion

ANS: B PTS: 1 DIF: 1 REF: 5
OBJ: 1-1 BLM: Remember NOT: AACSB Analytic | TB&E Model Marketing Plan

4. What is the want-satisfying power of a product called? utilitypricebuyer’s attractionfunction

ANS: A PTS: 1 DIF: 1 REF: 5
OBJ: 1-1 BLM: Remember NOT: AACSB Analytic | TB&E Model Marketing Plan

5. What utility does Purolator create when the company offers a variety of package delivery services? time utilityplace utilityownership utilityform utility

ANS: A PTS: 1 DIF: 1 REF: 5
OBJ: 1-1 BLM: Higher Order
NOT: AACSB Reflective Thinking | TB&E Model Marketing Plan

6. What utility is created