Introduction to Marketing

Only available on StudyMode
  • Download(s) : 115
  • Published : January 30, 2013
Open Document
Text Preview
Acknowledgments
Firstly we would thanks to our lecture Mr. George for giving us support and his valuable time for preparing this report. We are also thankful to the VU administration for providing labs and library for gathering information from the journals and magazines through which we received lots of important and valuable information for our case study. Lastly we would also like to thank our seniors and our friend for their valuable time for their support.

TABLE OF CONTENT:

EXECUTIVE SUMMARY .....................................................................................3 INTRODUCTION.................................................................................................4 QUESTION AND ANSWERS................................................................................6 CONCLUSION...................................................................................................11 RECOMMENDATION........................................................................................11 REFERENCE......................................................................................................12

EXECUTIVE SUMMARY:
This case study was to analyse the target market and the promotion strategy of Elg and Robinson Company in this competitive market. The analysis for this case study was performed in a group where each member of the group has done their findings through lecturer’s materials, text book, journals, and magazines and also with the help of internet. The main findings through this case study was that, Elg and Robinson Company is one of the successful companies in meat Industry which has replaced the traditional trend of butcher store into a new dimension.

INTRODUCTION
Butcher shop is a store where we get fresh meats fish and poultry of various kinds and cuts can have a wider variety of animal’s type’s meat types and quality of cut. Butcher shop also focuses on a particular culture of nationality of meat production of that country for e.g Australia is famous for beef and lamb. Elg and Robinson Company is a modern version of a traditional butcher shop located in Williamstown NSW Australia. The co-founder of the company is Mr Philip Elg and Peter Robinson, the store which is located in Williamstown has altogether 12 employees. Their product includes various ranges of special meats, poultry, wine, spices, smallgoods and seafood. Their special meats, fish and poultry varieties are prepared on the store and are purchased by a large number of professional families with dual incomes living in the area. With keeping in their mind the Elg and Robinson Company moves on with a belief that a main goal of butcher shop would be to produce a restaurant quality food. With time everything changes, for example the old technology is replaced by the new and sophisticated technology which has made human life more easy and convenient. In today’s world every business and other organisation is blended with new technology and systems for the quick and easy business transaction. The old concept of business is being replaced by new innovative, creative ideas and theory which has given a new dimension or a proactive way to run the business with efficiency and elegance to survive in the rapidly growing competitive market. Food is a basic need in our daily life, where meat also plays a vital role in Australian food habitat. The tradition of business followed by business man during old days was not completely focused on customer’s wants and needs; they couldn’t meet all the requirements of a customer however they were more focused in what way they want to run their business. Still today most of the butcher shop are running in the same traditional way of business but Elg and Robinson has change their way to run their business, keeping into account their customer needs and wants, taking their feedback and also they are also able to catch the wants of time, In order to achieve this they have trained their staff...
tracking img