Role of Packaging on Consumer Buying Behaviour

PROJECT REPORT
OF
ROLE OF PACKAGING
ON
CONSUMER BEHAVIOR

Table of Content CONTENTS PAGE NO. Abstract 4

Chapter 1 Introduction 5 Objectives of the study 6 Key terms Defined 6
Research Question 6
Chapter 2
Theoretical foundation 7
Consumer Buying Behavior 7
Stages of the Consumer Buying Process 8
Types of Consumer Buying Behavior 9
Packaging 15
Objectives of packaging 15
Theatrical Frame work 16
Dependent Variable 16
Independent Variable 17
Packaging color

References: * WIKIPEDIA * CONSUMER BEHAVIOR---M. KHAN * WIKIPEDIA