Com 107 Final Study Guide
COM 107—Spring 2012
Agenda setting, framing: writing section (2-4 questions maybe)
Final Study Guide
Exam Structure
The exam will focus on the material we have covered since Exam 2. You will be expected to answer some questions relating to material covered at earlier points in the semester. The exam will consist primarily of multiple choice questions and True/False questions, however, you will also be asked to answer a few (2 to 4) short essay questions.
General * Be able to discuss give examples of the ways in which social media have affected the production and distribution of political information. You should be able to discuss at least two “benefits” and two “limitations” of these effects. * Be able to define and discuss cross-promotion, product placement, and merchandising. You should be able to provide examples of each of these and to discuss the potential impact of these types of synergy on media content and on audiences. * Over the last decade, we have seen a significant increase in “opinion-based” news and news organizations. Using agenda setting and framing --You should be able to discuss the ways in which “opinion-based” news (right or left) could impact audience’s perceptions of the issue, of politics, and of news credibility and bias?
Advertising * How did “packaging” of products allow manufacturers (and advertisers) to demand more money for the product? When consumers began demanding certain products either because of quality or because of advertising manufacturers were able to raise the prices of their goods. * What federal act was passed to monitor patent medicine claims? Which contemporary products were originally sold as medicine? The Federal Food and Drug Act was passed in 1096.Coca-Cola was first sold as a medicinal tonic and contained traces of cocaine until 1903 when it was replaced by caffeine. Early Post and Kellogg’s cereal ads promised to cure stomach and digestive problems. * What is the major
Agenda setting, framing: writing section (2-4 questions maybe)
Final Study Guide
Exam Structure
The exam will focus on the material we have covered since Exam 2. You will be expected to answer some questions relating to material covered at earlier points in the semester. The exam will consist primarily of multiple choice questions and True/False questions, however, you will also be asked to answer a few (2 to 4) short essay questions.
General * Be able to discuss give examples of the ways in which social media have affected the production and distribution of political information. You should be able to discuss at least two “benefits” and two “limitations” of these effects. * Be able to define and discuss cross-promotion, product placement, and merchandising. You should be able to provide examples of each of these and to discuss the potential impact of these types of synergy on media content and on audiences. * Over the last decade, we have seen a significant increase in “opinion-based” news and news organizations. Using agenda setting and framing --You should be able to discuss the ways in which “opinion-based” news (right or left) could impact audience’s perceptions of the issue, of politics, and of news credibility and bias?
Advertising * How did “packaging” of products allow manufacturers (and advertisers) to demand more money for the product? When consumers began demanding certain products either because of quality or because of advertising manufacturers were able to raise the prices of their goods. * What federal act was passed to monitor patent medicine claims? Which contemporary products were originally sold as medicine? The Federal Food and Drug Act was passed in 1096.Coca-Cola was first sold as a medicinal tonic and contained traces of cocaine until 1903 when it was replaced by caffeine. Early Post and Kellogg’s cereal ads promised to cure stomach and digestive problems. * What is the major