Marketing and Consumer Buying Behavior

Topics: Marketing, Strategic management, Factor analysis Pages: 4 (677 words) Published: May 24, 2012
Marketing Guidelines for A1
(1b) Evaluate the benefits and costs of a marketing orientation for a selected organization

Hints:
( What is the marketing orientation (product? production? sales? marketing? societal marketing?) that you will be selecting for Sunshine?

( What are the benefits and costs of such orientation you have selected? Link this orientation to the costs and benefits of building competitive advantage; benefits of building customer satisfaction; desired quality; service and customer care; relationship marketing; customer retention and customer profitability. See example in the table below.

|Orientation for Vmeph: Product | |Levels of Product |Characteristics |Benefits |costs |Evaluation | |Core product |Core benefits | | | | |Actual product |Color | | | | | |Style | | | | | |Branding | | | | | |Quality | | | | |Augmented product |Customer care | | | | | |Finance | | | | | |Installation | |...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay on digital marketing impact on consumer buying behavior
  • Essay on Consumer Behavior
  • Influence of Consumer Buying Behavior Essay
  • Essay about Consumer Buying Behavior
  • Consumer Buying Behavior Essay
  • consumer behavior Essay
  • Essay about Consumer Behavior and Marketing Strategy
  • Essay on consumer behavior

Become a StudyMode Member

Sign Up - It's Free