Marketing and Consumer Buying Behavior

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Marketing Guidelines for A1
(1b) Evaluate the benefits and costs of a marketing orientation for a selected organization

Hints:
( What is the marketing orientation (product? production? sales? marketing? societal marketing?) that you will be selecting for Sunshine?

( What are the benefits and costs of such orientation you have selected? Link this orientation to the costs and benefits of building competitive advantage; benefits of building customer satisfaction; desired quality; service and customer care; relationship marketing; customer retention and customer profitability. See example in the table below.

|Orientation for Vmeph: Product | |Levels of Product |Characteristics |Benefits |costs |Evaluation | |Core product |Core benefits | | | | |Actual product |Color | | | | | |Style | | | | | |Branding | | | | | |Quality | | | | |Augmented product |Customer care | | | | | |Finance | | | | | |Installation | |...
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