SAMPLE CONCEPT TEST QUESTIONNAIRE
Good morning/afternoon/evening. We are _____________________________, _____________________________, _____________________________, and _____________________________, 3rd marketing students of the University of Santo Tomas.
We are conducting a survey to determine the marketability of a proposed new product.
We would like to thank you for giving us the opportunity to ask for a few minutes of your time to assist us in completing this survey. There are no RIGHT or WRONG answers. What is important for us is for you to give us your honest and objective opinions. Rest assured that your responses will be treated with utmost confidence.
Q1. Do you have a member of the family or a close
Yes 1 [TERMINATE] relative who works for a writing instrument company?
Q2. Do you have a member of the family or a close
Yes 1 [TERMINATE] relative who works for an advertising agency?
Q3. Do you have a member of the family or a close
Yes 1 [TERMINATE] relative who works for a market research agency?
Q4. Do you use pens?
No 2 [TERMINATE]
Here is our product concept:
“A slim, metallic, technologically advanced ballpoint writing instrument using fluid ink which can be used by students for their academic work, and professionals for their everyday writing requirements, which uses a specially-formulated ink which can be readily erased should errors be made in inscription. The pen itself will retail for approximately P29.95 and refills will cost P7.95”
And this how the proposed product looks like:
And this is the pen refill:
Q5. What problem or need does this product address for you?
Q6. At the moment, what product(s) addresses this problem or need for you?...
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