Marketing 420

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Chapter
 9
 quiz
 
  Attempt
 5
  Question
 1
 
 
  Scenario
 9-­‐1
  The
 hottest
 sites
 on
 the
 World
 Wide
 Web
 can
 attract
 thousands
 of
 visitors.
 In
 one
  month
 alone,
 online
 dating
 service
 eHarmony
 had
 3.2
 million
 unique
 visitors
 and
  was
 the
 fifth
 most-­‐visited
 online
 dating
 site.
 Consumer
 spending
 on
 online
  personals
 was
 $235.3
 million
 in
 the
 first
 half
 of
 2004,
 up
 from
 $214.3
 million
 in
  the
 first
 half
 of
 2003,
 according
 to
 the
 Online
 Publishers
 Association
 and
  comScore
 Networks.
 ("Friendster,
 eHarmony
 in
 matchmaking
 deal,"
 Reuters,
  MSNBCOnline,
 November
 30,
 2004)
  One
 way
 to
 discover
 the
 eHarmony
 site
 is
 to
 go
 to
 Google!
 and
 look
 under
 dating
  services.
 Google
 is:
  Answer
 
 
  a
 mash
 up
 
 
  a
 search
 engine.
 
 
  a
 website
 
 
  a
 analytical
 software
 system
  0.5
 points
 
 
 
  Question
 2
 
 
  Scenario
 9-­‐2
  You
 go
 to
 your
 school
 computer
 lab
 to
 write
 a
 term
 paper
 for
 a
 class.
 Before
 you
  start,
 you
 play
 a
 few
 games
 of
 solitaire.
 Then,
 you
 decide
 that
 maybe
 you
 should
  check
 your
 email
 before
 you
 get
 to
 work.
 You
 have
 several
 messages,
 which
 you
  answer.
 You
 look
 at
 the
 clock,
 and
 about
 an
 hour
 has
 passed
 since
 you
 arrived.
  Since
 you're
 already
 logged
 on,
 you
 decide
 to
 check
 out
 the
 latest
 posts
 on
 a
 few
  music
 websites.
 Another
 45
 minutes
 have
 gone
 by.
 
 
  Finally,
 you
 head
 out
 on
 the
 Web
 for
 a
 few
 minutes,
 just
 to
 get
 your
 brain
 going
  and
 maybe
 pick
 up
 a
 piece
 of
 information
 or
 two
 that
 you
 can
 work
 into
 your
  term
 paper.
 But
 first,
 you
 take
 a
 cybertour
 of
 Graceland,
 stop
 by
 Coupons
 Online
  and
 print
 out
 a
 coupon
 for
 your
 favorite
 brand
 of
 frozen
 pizza,
 solve
 a
 murder
  mystery,
 and
 submit
 a
 haiku
 about
 Spam
 to
 a
 site
 that
 already
 has
 more
 than
  1,500
 of
 them.
 
 
  It's
 time
 to
 get
 down
 to
 work.
 You
 click
 over
 to
 a
 search
 engine
 to
 run
 a
 few
  keywords
 on
 your
 project.
 As
 you're
 doing
 it,
 the
 lab
 monitor
 says
 it's
 closing
  time.
 You
 look
 up
 at
 the
 clock-­‐-­‐two
 more
 hours
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