ACCT WINTER 2014 FINAL EXAM 2 
ACCT WINTER 2014 FINAL EXAM
Name: Rajvi Pandya Date:12/17/2014
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
1) All of the following are factors in contributing to the increase in cybercrime except: 1)
A) the ability to anonymously access the Internet.
B) the Internet's similarity to telephone networks.
C) the ability to remotely access the Internet.
D) the Internet is an open, vulnerable design.
Answer :
2) ________ refers to the ability to ensure that messages and data are only available to those authorized to view them.
A) Integrity B) Privacy C) Availability D) Confidentiality
Answer: (D) Confidentiality
3) Which of the following is not a feature that is driving social e-commerce growth? 3)
A) network notification B) collaborative shopping
C) social sign-on D) personal intelligent agents
4) Which of the following online advertising formats attracted the least amount of spending in 2012? 4
A) rich media B) e-mail C) classifieds D) search
5) Which of the following forms of online advertising is growing the fastest? 5)
A) sponsorships B) video C) paid search D) rich media
6) Hits are a measure of the:
A) number of http requests. B) number of pages viewed.
C) number of times an ad is clicked. D) number of times an ad is served.
7) Which of the following examples illustrates the "Long Tail" phenomenon?
A) The number of blockbuster "winner take all" video titles is declining.
B) The average blog has a readership of slightly more than 1.
C) Amazon sells a larger number of obscure books than hit books.
D) Rhapsody music streaming service reported that its no play rate had increased to over 20 percent. 8) If you want to determine the size of your Web site's audience, the metric you will use for the most accurate measurement will be:
A) reach. B) page views. C) unique visitors.
Name: Rajvi Pandya Date:12/17/2014
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
1) All of the following are factors in contributing to the increase in cybercrime except: 1)
A) the ability to anonymously access the Internet.
B) the Internet's similarity to telephone networks.
C) the ability to remotely access the Internet.
D) the Internet is an open, vulnerable design.
Answer :
2) ________ refers to the ability to ensure that messages and data are only available to those authorized to view them.
A) Integrity B) Privacy C) Availability D) Confidentiality
Answer: (D) Confidentiality
3) Which of the following is not a feature that is driving social e-commerce growth? 3)
A) network notification B) collaborative shopping
C) social sign-on D) personal intelligent agents
4) Which of the following online advertising formats attracted the least amount of spending in 2012? 4
A) rich media B) e-mail C) classifieds D) search
5) Which of the following forms of online advertising is growing the fastest? 5)
A) sponsorships B) video C) paid search D) rich media
6) Hits are a measure of the:
A) number of http requests. B) number of pages viewed.
C) number of times an ad is clicked. D) number of times an ad is served.
7) Which of the following examples illustrates the "Long Tail" phenomenon?
A) The number of blockbuster "winner take all" video titles is declining.
B) The average blog has a readership of slightly more than 1.
C) Amazon sells a larger number of obscure books than hit books.
D) Rhapsody music streaming service reported that its no play rate had increased to over 20 percent. 8) If you want to determine the size of your Web site's audience, the metric you will use for the most accurate measurement will be:
A) reach. B) page views. C) unique visitors.