Graphics Design Firm Marketing Plan
The Metolius Agency
Executive Summary: The Metolius Agency is a Graphic design and visual communication firm based in new Concord, New Hampshire. Operating from a small office the company will be targeting a consumer base of 5-15 year old companies and provide them with unique perspectives on corporate identity and visual communication. For the first 7 months Keivs will be handling the firm’s affairs alone after which he will hire an assistant to help him in design and administration. The competitive edge Metolius has is Keivs’ knowledge of not only creative but also business skills that will make it possible for the company to attract its business-oriented clients because of a practical backing to their creative approach Overtime the company will grow due to its low overhead, creative and practical designs attracting increasing consumer attention, reaching profits in the first 9 months and generating $27,347 by the third year.
Objective: With a realistic mission statement that focuses on delivering above expectation to customers and good customer relationships, the main objective of the firm is to s to position The Metolius Agency as a creative, unconventional, and innovative graphic design and visual communication firm in the Concord, NH area. In addition Metolius will set its marketing objectives to:
a. Increase visibility in the market.
b. Generate 30% new business through referrals each quarter, after year one. c. Strengthen brand equity through informal polling during networking activities. The financial objectives will include:
a. Maintain positive, steady, growth each month.
b. Reach profitability by the end of year one.
c. Continue to decrease the variable costs associated with serving a project.
Situation Analysis: The Metolius Agency requires a good analysis of both the market and itself to serve its customers better. The information gathered by the company about the...