Marketing
April 4, 2011
The Future Of Interactive
Marketing
by Shar VanBoskirk and Emily Riley for Interactive Marketing Professionals
M aking Leaders Successful Every Day
For Interactive Marketing Professionals
April 4, 2011
The Future Of Interactive Marketing
How Embracing cORE Directives Will Help you Foster Adaptability by Shar VanBoskirk and Emily Riley with christine Spivey Overby, Moira Dorsey, Suresh Vittal, Jennifer Wise, and Angie Polanco
ExEcuT I V E S u M MA Ry
Interactivity is changing life as we know it, a scope too big for most firms’ siloed, understaffed interactive marketing organizations. The solution? To customize, optimize, respond, and empower
(CORE). By championing these directives, interactive marketers will help their firms adapt to the new customer and technology disruptions of the next digital decade. Start your efforts now — no matter your level of interactive maturity — since firms with CORE values will benefit from more meaningful interactions with customers and master algorithms for seeding desire. On a broader scale, CORE makes businesses more altruistic and may even conduct Mark Zuckerberg to the Nobel Peace Prize.
TABl E O F cO n TE nTS
2 The Future Of Marketing Is Interactivity
Interactive Marketing Structures can’t Support
Future Interactivity
4 CORE: Interactive Marketers’ New Directives customize By Balancing user And Business
Goals
Treat Optimization As A Discipline, not A
Technology
Respond Quickly But not Exhaustively
Empower, Don’t Exploit, Influencers
8 How Interactive Marketers Can Strengthen
Marketing’s CORE
Move To your cORE no Matter What
WHAT IT MEAnS
n OT E S & RE S O u RcE S
Forrester interviewed 14 vendor and user companies, including 3M, Allstate Insurance company, Brown-Forman, The coca-cola company, Extreme Arts + Sciences, FedEx,
General Mills, jcpenney, MediaMath, Meijer,
Optimal Payments, Russell Investments,
Scotiabank, and Thomson Reuters.
Related
The Future Of Interactive
Marketing
by Shar VanBoskirk and Emily Riley for Interactive Marketing Professionals
M aking Leaders Successful Every Day
For Interactive Marketing Professionals
April 4, 2011
The Future Of Interactive Marketing
How Embracing cORE Directives Will Help you Foster Adaptability by Shar VanBoskirk and Emily Riley with christine Spivey Overby, Moira Dorsey, Suresh Vittal, Jennifer Wise, and Angie Polanco
ExEcuT I V E S u M MA Ry
Interactivity is changing life as we know it, a scope too big for most firms’ siloed, understaffed interactive marketing organizations. The solution? To customize, optimize, respond, and empower
(CORE). By championing these directives, interactive marketers will help their firms adapt to the new customer and technology disruptions of the next digital decade. Start your efforts now — no matter your level of interactive maturity — since firms with CORE values will benefit from more meaningful interactions with customers and master algorithms for seeding desire. On a broader scale, CORE makes businesses more altruistic and may even conduct Mark Zuckerberg to the Nobel Peace Prize.
TABl E O F cO n TE nTS
2 The Future Of Marketing Is Interactivity
Interactive Marketing Structures can’t Support
Future Interactivity
4 CORE: Interactive Marketers’ New Directives customize By Balancing user And Business
Goals
Treat Optimization As A Discipline, not A
Technology
Respond Quickly But not Exhaustively
Empower, Don’t Exploit, Influencers
8 How Interactive Marketers Can Strengthen
Marketing’s CORE
Move To your cORE no Matter What
WHAT IT MEAnS
n OT E S & RE S O u RcE S
Forrester interviewed 14 vendor and user companies, including 3M, Allstate Insurance company, Brown-Forman, The coca-cola company, Extreme Arts + Sciences, FedEx,
General Mills, jcpenney, MediaMath, Meijer,
Optimal Payments, Russell Investments,
Scotiabank, and Thomson Reuters.
Related