Business Studies
Scenario:
You are a marketing guru and are giving a presentation on marketing to some colleagues that have just started their new roles in the marketing industry. You need to create a document that your colleagues will read; in this document you must describe and compare the similarities and differences of marketing techniques that are used to market different products or services in two organisations.
Finally, you need to write up an evaluation of how effective marketing techniques have been for one of the organisations you chose to write about. You must use different sources of research to show your colleagues the scope of your understanding.
P1 – Describe how marketing techniques are used to market products/services in two organisations
M1 – Compare the similarities and differences the marketing techniques you describe for the products/services for the 2 businesses.
D1 – Evaluate the effectiveness of the use of techniques in marketing products in one organisation-choose one of the organisations you have researched
Valencia
Valencia was the most populated city in 14/15. The number of tourists keeps increasing because they are attracted by natural and cultural attractions but also more human made facilities. Valencia airport in Spain is known as Alicante Airport which is 180km away from Valencia. The largest numbers of passengers arriving to this airport are from UK, Germany and Netherlands. In 2010, Alicante Airport handled about 9,382,935 passengers and 74,474 flight operations and 3,113 tons of cargo making it the 6th busiest airport by passenger numbers in Spain and the 50 busiest in Europe.
In Valencia every street leads to the sea which is fairly easy to get to. The most popular train station in Valencia is north station. The weather in Valencia is hot and it does occasionally rain. It is a very calm destination.it has a lot of trees and wildlife.
There are a lot of attraction in Valencia such as Bio Parc which is an animal centre, opera
You are a marketing guru and are giving a presentation on marketing to some colleagues that have just started their new roles in the marketing industry. You need to create a document that your colleagues will read; in this document you must describe and compare the similarities and differences of marketing techniques that are used to market different products or services in two organisations.
Finally, you need to write up an evaluation of how effective marketing techniques have been for one of the organisations you chose to write about. You must use different sources of research to show your colleagues the scope of your understanding.
P1 – Describe how marketing techniques are used to market products/services in two organisations
M1 – Compare the similarities and differences the marketing techniques you describe for the products/services for the 2 businesses.
D1 – Evaluate the effectiveness of the use of techniques in marketing products in one organisation-choose one of the organisations you have researched
Valencia
Valencia was the most populated city in 14/15. The number of tourists keeps increasing because they are attracted by natural and cultural attractions but also more human made facilities. Valencia airport in Spain is known as Alicante Airport which is 180km away from Valencia. The largest numbers of passengers arriving to this airport are from UK, Germany and Netherlands. In 2010, Alicante Airport handled about 9,382,935 passengers and 74,474 flight operations and 3,113 tons of cargo making it the 6th busiest airport by passenger numbers in Spain and the 50 busiest in Europe.
In Valencia every street leads to the sea which is fairly easy to get to. The most popular train station in Valencia is north station. The weather in Valencia is hot and it does occasionally rain. It is a very calm destination.it has a lot of trees and wildlife.
There are a lot of attraction in Valencia such as Bio Parc which is an animal centre, opera