Unit 3

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| | | | |P1:describe how marketing techniques are used |M1:compare marketing techniques used in |D1: evaluate the effectiveness of the use of | |to market products in two organizations |marketing products in two organizations |techniques used in marketing products in one | | | |organization | |P2:describe the limitations and constraints of |M2:Explain the limitations of marketing | | |marketing |research used to contribute to the development |D2: Make justified recommendations for | | |of a selected organization’s marketing plans |improving the validity of the marketing | |P3:describe how a selected organization uses | |research used to contribute to the development | |marketing research to contribute to the |M3:Develop a coherent marketing mix that is |of a selected organization’s marketing plans | |development of its marketing plans |targeted at a defined group of potential | | | |customers | | |P4:Use marketing research for marketing | | | |planning | | | | | | | |P5:Explain how and why groups of customers are | | | |targeted for selected products | | | | | | | |P6: Develop a coherent marketing mix for a new | | | |product or service | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Description of the unit

In general, everyone is influenced by marketing. Marketing is at the heart of every organisation’s activity. Its importance is also growing in the not-for-profit, public and...
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