M1 Unit 4
Mr. Mohammad Mohi Uddin Unit 4
Statement and Conformation of Own Work
Student Declaration
I have read and understood Edexcel Education’s Policy on Academic Dishonesty and Plagiarism.
I can confirm the following details:
Programmed/Qualification Name: HNC Level-4
Student ID/Registration number:
Name:
I confirm that this is my own work and that I have not plagiarized any part of it. I have also noted the assessment criteria and pass mark for assignments.
Due Date:
Student Signature:
Submitted Date:
Table of Contents Statement and Conformation of Own Work 1 Student Declaration 1 Task 1 3 1.1 The marketing process consists of various elements. Using a working example of your own choice illustrate this. (Outcome1.1) 3 1.2Business can develop new products based on a marketing oriented approach. What benefits and costs are associated with this approach for TEASCO? (Outcome1.2) 3 Task 2 4 2.1 Contemporary changes that occur within the macro and micro environment heavily influences marketing decisions. Using the case study illustrate this. (Outcome2.1) 4 2.2 Looking at market segmentation principles, propose a segmentation criteria to be used in TESCO’s for their products in different markets. …show more content…
2.2 Looking at market segmentation principles, propose a segmentation criteria to be used in TESCO’s for their products in different markets. (Outcome2.2)
A marketer can rarely satisfy everyone in market as they might have choice differences. That is the reason influencing marketers to divide the market into different segments, where each segment contains people having similar preference.
This segmentation is done by demographic, psychographic and behavioural approach. Different criteria of segmentations are as follows: * The segments should be measurable * The segments should be
Statement and Conformation of Own Work
Student Declaration
I have read and understood Edexcel Education’s Policy on Academic Dishonesty and Plagiarism.
I can confirm the following details:
Programmed/Qualification Name: HNC Level-4
Student ID/Registration number:
Name:
I confirm that this is my own work and that I have not plagiarized any part of it. I have also noted the assessment criteria and pass mark for assignments.
Due Date:
Student Signature:
Submitted Date:
Table of Contents Statement and Conformation of Own Work 1 Student Declaration 1 Task 1 3 1.1 The marketing process consists of various elements. Using a working example of your own choice illustrate this. (Outcome1.1) 3 1.2Business can develop new products based on a marketing oriented approach. What benefits and costs are associated with this approach for TEASCO? (Outcome1.2) 3 Task 2 4 2.1 Contemporary changes that occur within the macro and micro environment heavily influences marketing decisions. Using the case study illustrate this. (Outcome2.1) 4 2.2 Looking at market segmentation principles, propose a segmentation criteria to be used in TESCO’s for their products in different markets. …show more content…
2.2 Looking at market segmentation principles, propose a segmentation criteria to be used in TESCO’s for their products in different markets. (Outcome2.2)
A marketer can rarely satisfy everyone in market as they might have choice differences. That is the reason influencing marketers to divide the market into different segments, where each segment contains people having similar preference.
This segmentation is done by demographic, psychographic and behavioural approach. Different criteria of segmentations are as follows: * The segments should be measurable * The segments should be