Business Research Method

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Dr. Sue Greener

Business Research Methods

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2

Business Research Methods
© 2008 Dr. Sue Greener & Ventus Publishing ApS
ISBN 978-87-7681-421-2

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Contents

Business Research Methods

Contents
1.

Research problems and questions and how they relate to debates in Research Methods
Chapter Overview
Introduction
The nature of business research
What kind of business problems might need a research study?
What are the key issues in research methods we need to understand? Questions for self review
References

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2.1
2.2
2.3
2.4
2.5
2.6
2.7
2.8

Putting the problem into context: identifying and critically reviewing relevant literature
Chapter Overview
How does literature relate to research?
What kinds of literature should we search for?
Effective literature searching
Critical analysis of literature
Using Harvard referencing style
Questions for self review
References

3.
3.1
3.2
3.3

Choosing research approaches and strategies
Topic Overview
Different perspectives of knowledge and research which underpin research design Identify differing research paradigms for business

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1.1
1.2
1.3
1.4
1.5
1.6
1.7
2.

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Business Research Methods

3.4

Contents

35

3.5
3.6
3.7
3.8

Key differences between qualitative and quantitative research methods and how and why they may be mixed
Criteria of validity and reliability in the context of business research Your choice of research strategy or design
Questions for self review
References

4.
4.1
4.2
4.3
4.4
4.5
4.6

Ethics in business research
Chapter Overview
How ethical issues arise in business research at every stage Ethical criteria used in Higher Education business research studies Strategies to ensure ethical issues in business research are addressed appropriately Questions for self review

References

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5.
5.1
5.2
5.3
5.4
5.5
5.6
5.7

Choosing samples from populations
Chapter Overview
How and why sampling relates to business research
A range of probability and non-probability sampling techniques Selecting appropriate techniques for different research studies Assessing representativeness of samples and generalisability from samples Questions for self review

References

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Business Research Methods

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6.1
6.2
6.3
6.4
6.5

Contents

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6.6
6.7
6.8

Quantitative research methods: collecting and analysing quantitative data Chapter Overview
Anticipating how the research design is affected by data collection and analysis tools Recognising different types of data for analysis
Coding and Entering data for computer analysis
Choosing appropriate ways to present data through charts, tables and descriptive statistics
Selecting appropriate statistical tools for the research variables Questions for self review
References

7.
7.1
7.2
7.3
7.4
7.5
7.6

Questionnaire design and testing
Chapter Overview
Difficulties associated with questionnaire design
Choosing from a range of question...
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