Business Plan

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Presented by:
Fadia Soro, Luis Ayon, Mengqi Shi

Produced for the Business Course at the California School of Professional Psychology Professor: Johnathon Troper

Executive Summary

FaLuMe is a café that is known for its friendly, warm-hearted environment and where the locals are known on a first name basis. The idea of FaLuMe is to have a medium between a mom and pop café that suits people from all different walks of life and to bring in technology to meet the needs of the public. We want to provide a convenient and affordable meeting space to the community in an atmosphere that caters to all ages. Strive to meet the needs of students and professionals by offering to provide loyalty to our consumers day after day by serving them beverages, technology and space. This business will be co-owned by Fadia Soro, Mengqi Shi and Luis Ayon. We hope that this hybrid between a café and an office room will prove profitable and convenient to all those who come and visit us.

Business Description, Mission, Vision:

Description of Business:
FaLuMe is a café that is known for its friendly, warm-hearted environment and where the locals are known on a first name basis. Our goal for the company is to provide the highest personal effort with highly trained staff that will make the experience at FaLuMe rewarding. FaLuMe wants to be the first choice consumers think of when they want to study, to hang out or to make a business plan. The idea of FaLuMe is to have a medium between a mom and pop café that suits people from all different walks of life and to bring in technology to meet the needs of the public. This company is a limited liability company, which means we do not get double taxed, less tax regulation and no restriction on the number of owners.

Mission:
Provide a convenient and affordable meeting space to the community in an atmosphere that caters to all ages. Strive to meet the needs of students and professionals by offering to provide loyalty to our consumers day after day by serving them beverages, technology and space.

Business Philosophy:
We want customers to stay and our loyalty to customers will have them coming back. Our variability and combination of business and pleasure will have people think about us once they need to study and are in the area. Our unique business is set to have a mom and pop feel to it while at the same time offering something that other cafes are not offering, in this case being technology. Our community outreach will begin in the first couple of months, while we are “fresh in the market”. We hope to get local artists to donate their art and have it showcased on our walls to show support. Adding to our exclusive environment is that all three business managers come from diverse backgrounds (Middle East, Asia and South American). They have exceptional experience in public relations, advertising, event coordinating, accounting, communications, psychology, cultural studies and counseling/training.

Location:
FaLuMe is a café that is located in the midst of a community where schools, businesses and residential housing can easily gain access to wifi, printers, a copier and a fax machine while serving fine foods and beverages. This is a place where people would not need to leave to go anywhere since their needs are already being met. Modern technology meets a mom and pop is a novel experience for all who stop by for a beverage and to make some copies for school.

Products, Service and Company Strength Analysis:

Products:

*The café has a wide selection of specialty drinks ranging from coffee from multiple blends, blended and iced coffee. Other items include: hand crafted beverages such as: slushies, smoothies, mixed juices, and teas

*Fresh food that is made daily and coinciding with current weather (soup for winter). Fruits, handmade bakeries, soup, sandwiches, salads, fruits as well as oatmeal and yogurt cups made to go.

*Technology: Wifi, wireless...
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