Marketing Ccd

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Executive Summary
On the process of the study of product and brand management I have chosen ‘Cafe Coffee Day’ for my study wherein the details of the company, product portfolio, marketing mix, competitive analysis, future trends of the sector, SWOT analysis and my suggestions for the future developments of the company exists. Corporate Profile

Cafe Coffee Day is India's favorite coffee shop, for the young and the young at heart. It is a part of India's largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company. There’s over 10,000 acres of rolling hills with the coffee shrubs making for lovely walks. There are 11,000 small growers who make them who they are. And they are not alone; there are folks in the USA, Europe and Japan that buy coffee from CCD, making them the top coffee exporter from India CCD brought the concept of cafes in India. The first one opened in 1996 on Brigade Road in Bangalore. It's been an exciting journey for CCD, becoming the largest organized retail cafe chain in the country. Mission

To be the best Cafe chain by offering a world class coffee experience at affordable prices. Cafe Coffee Day's Divisions 
Coffee Day Fresh 'n' Ground, which owns 450 coffee bean and powder retail outlets. Coffee Day Square, a high level coffee bar in Bangalore.
Coffee Day Xpress, which runs 900 plus Coffee Day kiosks.
Coffee Day Beverages, which runs over 14,000 vending machines. Coffee Day Exports, its exporting wing.
Coffee Day Perfect, its (FMCG Packaged Coffee) division.
Cafe Emporio: A cafe chain from Czech Republic. Cafe Emporio has 11 cafes in Czech Republic Café Emporio runs on 2 formats similar to CCD’s regular cafés and Lounge & Square set ups.  CCD is having 1134 stores till 24/9/2011

Marketing Mix
Product:
CCD product mix constitutes a wide range of products that appeal primarily to Indian coffee and snack lovers. Products have a decided Indian taste to it be it food or coffee. Most of the eatables have been adopted to...
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