"Service marketing concepts applied to banking industry" Essays and Research Papers

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    Assignment ------------------------------------------------- Name: Minh Le Nguyen Binh - Roll Number: minhlnbba00327 ------------------------------------------------- Class: BA0604 ------------------------------------------------- Subject: Service Marketing Management ------------------------------------------------- Lecture: Nguyenltt ------------------------------------------------- ------------------------------------------------- -------------------------------------------------

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    Applied Theatre

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    Matthew J The Social Developmental Value of Theatre Arts 07/01/2013 Applied Theatre is an umbrella term used to describe theatre and drama based practices with the aim of social development. The topics can range from targets of community building‚ protest‚ cultural awareness and sensitivities‚ harm reduction‚ religion‚ health‚ socio-economic representation‚ and educational purposes. Within Applied Theatre‚ there are no set traditional theatrical methods but a preference towards innovative

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    INTRODUCTION A Value Added Service (VAS) can be defined as: Any service provided by the service provider to promote its main service business (Wikipedia) Or Value added services is a term that is used to refer to service options that are complimentary to but also ancillary to a core service offering. (wiseGEEK) As Kotler as said: “Over time the augmented benefits become the expected benefits.” The same applies to Value added services‚ what a customer sees as a value added service today becomes a part

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    Trends in Economics and Management Sciences (JETEMS) 2(5):357-363 (ISSN:2141-7024) Fraud as a Negative Catalyst in the Nigerian Banking Industry Akindele R.I Department of Management and accounting Obafemi Awolowo University‚ Ile Ife‚ Nigeria ___________________________________________________________________________ Abstract Fraud in the Nigerian Banking Industry before the recent merger and acquisition and recapitalisation efforts was at alarming rate. It has caused many banks to collapse‚

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    Chapter 1 New Perspectives on Marketing in the Service Economy GENERAL CONTENT Multiple Choice Questions 1. For-profit firms seek to achieve ____________ profits subject to ____________ constraints‚ although not-for-profit service suppliers seek to achieve ____________ profits subject to ____________ constraints. a. social; financial; financial; social b. social; financial; social; financial c. financial; transactional; social; regulatory d. financial; social; social; financial e. transactional;

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    Banking

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    FINANCIAL SERVICES Indian banks: performance benchmarking report FY12 results kpmg.com/in Basis of preparation As of 30 March 2012‚ top 10 banks by market capitalization have been selected for the purpose of analysis in this report. All the data and statistics in the publication are primarily based on the annual reports published by respective banks besides analyst presentation‚ press releases and earnings call transcripts‚ wherever relevant. All aggregate numbers for the banks in study

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    CHAPTER THREE RESEARCH METHODOLOGY 3.1 AREA OF STUDY The area of study o this research work is to determine the effect of monetary policy on the performance of banks in Nigeria. This study will cover all the commercial banks that have been in existence since 1975-2004. More so‚ the aggregates rate is used in assessing their performance. 3.2 METHOD OF INVESTIGATION/SOURCE OF INFORMATION According to Asika (2002)‚ research work can be defined as the restructuring of investigation aimed at identifying

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    The GAP MODEL in SERVICES MARKETING GAP 1 The gap between the customer expected service and company perception of customer expectation. |Inadequate market research. |Design‚ conduct and implement appropriate market research. | |Poor communication between customers and management and between|Design and implement an upward communications programme. | |front line employees and managers. |

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    CUTIVE SUMMARY This paper discusses the potential profitability of the beer industry. II. INTRODUCTION The Beer makes up most of the alcoholic beverage industry‚ with a 74% volume in 2002 (Alcoholic Beverages‚ 2005). The production of beer around the world has increased from 36.85 billions gallons in 2000 to 38.78 billion gallons in 2003 (Alcoholic Beverages‚ 2005). Beer production has been a part of society close to the beginning of civilization. A Mesopotamian tablet dating back to 7000

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    share by providing notably better customer service. Executives know that to stand out in a crowded field of competitors‚ customer service is a very critical component in achieving and maintaining a high level of customer satisfaction. When pressures move the organization to meet only performance goals and measurements such as overhead absorption‚ shipping dollar targets‚ labour efficiency‚ purchase price variance and the like‚ however‚ customer service often takes a back seat to these other concerns

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