an accidental occurrence of the lending process‚ one that has enormous potential to deepen the severity and duration of financial crisis and to complicate macro economic management. This is because NPLs can bring down investors’ confidence in the banking system‚ piling up unproductive economic resources even though depreciations are taken care of‚ and impeding the resource allocation process. In a bank-centered financial system‚ NPLs can further thwart economic recovery by shrinking operating margin
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ASSIGNMENT ON “GO GREEN CONCEPT IN HOSPITALITY INDUSTRY” Course: Housekeeping Management Go green concept: Few years ago when climate change really started to come into focus and people began to think how to protect our mother Earth and of the ways to create a sustainable hospitality industry‚ many hotels and resorts started their green programs being a first choice for many guests and travelers since last decade. Governments are also encouraging their people to go green while
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Spring 2010 (Jan-Jun) Master of Business Administration-MBA Semester 4 MK0006 – Services Marketing and Customer Relationship Management - 2 Credits (Book ID: xxxxxxx) Assignment Set- 1 (30 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. What do you mean by physical evidence in services? Give examples. (5 marks) b. Write a note on service development. (5 marks) Q.2 a. Briefly explain the terms “customer expectation” and “customer perception”. (6 marks) b. What
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INTRODUCTION Haagen-Dazs were the pioneers in the market for creating distinctive and indulgent taste experiences by marketing to an untapped segment - the adult ice cream lovers. The Haagen-Dazs brand quickly developed a loyal following. Its early success was created by word of mouth and praise. Without the benefit of advertising the story of an incredibly rich and creamy confection spread rapidly. At first‚ it was only available at gourmet shops but soon distribution expanded In 1983 Haagen-Dazs
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literature review By Richard Nordquist‚ About.com Guide Definition: The process of reading‚ analyzing‚ evaluating‚ and summarizing scholarly materials about a specific topic. The results of a literature review may be compiled in a report or they may serve as part of a research article‚ thesis‚ or grant proposal. • "Research literature reviews can be contrasted with more subjective examinations of recorded information. When doing a research review‚ you systematically examine all sources
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environment by targeting appropriate customer segments and proper allocation of marketing resources. Our initial strategy was to concentrate on segment A because of the following reasons: 1. MM possesses a competitive position in this segment in terms of quality product offering and close customer relationships through high level of customer support. 2. With intensive improvements in power-to-size ratios and customer service‚ we saw potential to regain and grow our market share in Segment A and anchor
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adjusting the customer service level could improve a marketing mix. Illustrate. Basically the marketing mix is the 4 P’s‚ place‚ price‚ production (product) and promotion but without customer service or the customer‚ focusing on those 4 P’s is pointless. Knowing the needs and wants of your consumers‚ is something you need before you can start on the process of evaluating and determining your marketing mix. Adjusting the customer service level could help you figure out your marketing mix easier. For example
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MARKETING CONCEPT OF BUILD- BEAR- WORKSHOP ABSTRACT: Build-A-Bear is a toy making company started by Maxine Clark in 1996. She gave preference to customer satisfaction. It is a customer centered organization. It gives personalization to customer by creating a facility of making his own stuffed toy. Many critics posed on her that she took a poor business decision. But now it is the one of the top toy making company. It has won a number of awards what marketing concept worked by the Maxine Clark to
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www.ccsenet.org/ibr International Business Research Vol. 4‚ No. 4; October 2011 TQM Implementation in Textile Manufacturing Industry to Success: Review and Case Study Salman Khalid (Corresponding Author) School of Management Studies The University of Faisalabad‚ Faisalabad-37610‚ Pakistan Tel: 92-300-865-3949 E-mail: salmankhalid77@yahoo.com Muhammad Zohaib Irshad Department of Business Administration The Government College University Faisalabad‚ Faisalabad‚ Pakistan Babak Mahmood Assistant
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AIRWAYS SERVICEs‚ DECISIONS OPERATIONS MANAGEMENT | | PGBM50: Service Operations Management | TUTOR: DR. CHIKEZIE OKIKE | BRITISH AIRWAYS SERVICEs‚ DECISIONS OPERATIONS MANAGEMENT | | PGBM50: Service Operations Management | TUTOR: DR. CHIKEZIE OKIKE MUHAMMAD ALIYU 099119391 May 22‚ 2012 MUHAMMAD ALIYU 099119391 May 22‚ 2012 TABLE OF CONTENTS 1.0 INTRODUCTION 2 2.0 THE SERVICE CONCEPT OF BRITISH AIRWAYS 3 2.1 THE SERVICE OUTCOME
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