smoothly is through a media plan. A media plan "is a written document that summarizes the objectives and strategies that guide how media dollars will be spent". The overall reason behind a media plan is to make sure that they reach a targeted audience effectively. They are designed to answer the following questions: "(1) who (target audience)‚ (2) what for (objectives)‚ (3) where (the media vehicles used)‚ (4) where (geography)‚ (5) when (time frame)‚ (6) how big (media weight)‚ and (7) at what
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INTRODUCTION Electronic Media Electronic media are that utilize electronics or electromechanical energy for the end user (audience) to access the content. This is in contrast to static media (mainly print media)‚ which are most often created electronically‚ but don’t require electronics to be accessed by the end user in the printed form. The primary electronic media sources familiar to the general public are better known as video recordings‚ audio recordings‚ multimedia presentations‚ slide
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M-6212 Pakistan Media: Issues and Problems 3 credit Hours Course Objectives This course intends students to identify and examine relevant issues and problems in communication and provide an opportunity to discuss critically issues in communication from an Islamic perspective. At the end of the course‚ the students are supposed to write academic papers on the issues related to communication. Course Outlines • Overview of Communication Issues in Pakistan
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The Characteristics of Media Goods and the Media Economics Structure Introduction Media is‚ to a large extent‚ a complex industry covering comprehensive areas‚ ranging from business operation to creative ideas. However‚ at a fundamental level‚ the study of media economics mainly focuses on the main players of the industry: companies‚ consumers as well as the environment. That is to say‚ the media economy can help us analyze and understand the relations among the producers‚ viewers‚ advertisers
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Mass Media Nicholas Felix Hum/186 6/4/2014 Dr Epps Mass media during the last century has come at us in different ways. The use television and radio to spread the news. Than more recently it is the internet that has played a big factor in spreading news at a faster rate. Many people are easily influenced by what they see on television‚ radio or internet. The media has a way of spreading stories true or not and can be damaging if not true. One example of the media influencing people would be
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Introduction to Media Studies ICOE2005 Fall 2012 Mondays 14:45–16:45 Professor: Joseph Bender Course Description What is/are the media? Who produces and influences them and under what circumstances? How do the media represent reality? What effects do they have on the audience? To what extent are the media globalized or different across countries? What is new about the new media? The course considers the nature of mediated communication‚ historical transformations in and functions of media‚ and
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Social media and Media Education in the 2000s 1. Social media and Media Education in the 2000s Media Education can be described quite enlightening and protecting sector in the education field. Social media is seen as a lurking‚ horrible threat‚ which could make an inexperienced follower’s worldview easily distorted. The victim of social porn is usually thought of as a helpless‚ growing child‚ but recently we have begun to pay more attention to the media education of adults too. The subject
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The International Asian Research Journal 01(01): 59-65‚ 2013 ISSN: 2310-337X ©TIARJ Publications‚ 2013 www.tiarj.com ROLE OF ELECTRONIC MEDIA IN CHANGING VALUE SYSTEM IN PAKISTAN 1 1 Zafar Ali‚ 2Mirza Jan and 3Syed Qamar Bukhari PhD Scholar‚ Department of Mass Communication‚ Gomal University‚ D. I. Khan‚ Pakistan. Email: zafaralizfr@yahoo.com 2 3 Associate professor‚ Department of Mass Communication‚ Gomal University‚ D. I. Khan‚ Pakistan. PRO/Registrar‚ Department of Public
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individual or group Continuity Editing- Predominant style of editing in narrative cinema and TV Convergence- The merging of mass communication outlets‚ print‚ TV‚ radio‚ the internet along with the portable and interactive technologies through various media platforms Countertype- A positive stereotype and emphasizes the positive features about a person. Connotation- The human response to a text which is culturally specific‚ the meaning behind the sign Demographic- Dividing the audience up into different
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The Media and Its Responsibilities SOC 120 Introduction to Ethics & Social Responsibility The media has become a major factor of our times and the influence it has on people young and old. You would think that the world has enough influence all around them during their everyday lives and then we come home and turn on our televisions‚ pick up a newspaper‚ a magazine‚ or even the computer and it is all right there. Over the years the media has been more open and I believe that has
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