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Pakistan Media
M-6212 Pakistan Media: Issues and Problems 3 credit Hours

Course Objectives
This course intends students to identify and examine relevant issues and problems in communication and provide an opportunity to discuss critically issues in communication from an Islamic perspective. At the end of the course, the students are supposed to write academic papers on the issues related to communication.

Course Outlines

• Overview of Communication Issues in Pakistan • Freedom of the Press • Media Monopoly • Reporting War and Crisis • Television Content: Sex and Violence • Portrayal of Islam in the media • New media technology • Changing conceptions of the audience • Cultural imperialism • Issues in advertising • Issues in Integrated Marketing Communications • Other issues of interest to students

References

Akhtar, Rai Shakil (2000). Media, Religion and Politics in Pakistan. New York: Oxford University Press.

Ball-Rokeach, S.J.(2001). “The Politics of Studying Media Violence: Reflections 30 Years After the Violence Commission.” Mass Communication and Society, 4: 3 -18. vol.18.

Chaffee, S.H. & Metzger, M.J. (2001). “The End of Mass Communication?” Mass Communication and Society, 4.

Clow, K. and Baack, D. (2002). Integrated Advertising, Promotion and Marketing Communications. NJ: Prentice Hall.

Hamelink, C.J. (2001) “Considering Communication Issues and Problems Around the Globe.” ICA News, November.

Malik, Tahir (2000). State of Journalists in Pakistan, 2000. Lahore: Journalists Resource Centre

Mujahid, Sharif Ul (1991). Press System in Pakistan. Media Asia. Singapore: AMIC,

Pirckot, D and A. Broderick. (2001). Integrated Marketing Communications. Harlow: Pearson Education Ltd.

Tankard, J. W. & Ban, H. (1998). Online newspapers: Living up to their potential? Paper presented to the association for Education in Journalism and Mass


References: Akhtar, Rai Shakil (2000). Media, Religion and Politics in Pakistan. New York: Oxford University Press. Ball-Rokeach, S.J.(2001). “The Politics of Studying Media Violence: Reflections 30 Years After the Violence Commission.” Mass Communication and Society, 4: 3 -18. vol.18. Chaffee, S.H. & Metzger, M.J. (2001). “The End of Mass Communication?” Mass Communication and Society, 4. Clow, K. and Baack, D. (2002). Integrated Advertising, Promotion and Marketing Communications. NJ: Prentice Hall. Hamelink, C.J. (2001) “Considering Communication Issues and Problems Around the Globe.” ICA News, November. Malik, Tahir (2000). State of Journalists in Pakistan, 2000. Lahore: Journalists Resource Centre Mujahid, Sharif Ul (1991). Press System in Pakistan. Media Asia. Singapore: AMIC, Pirckot, D and A. Broderick. (2001). Integrated Marketing Communications. Harlow: Pearson Education Ltd. Tankard, J. W. & Ban, H. (1998). Online newspapers: Living up to their potential? Paper presented to the association for Education in Journalism and Mass Communication, August, Baltimore: Maryland. Tremayne, M.W. (1997). The Internet: Is the Medium the Message? Paper presented to the association for Education in Journalism and Mass Communication, August, Chicago.
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