L. (2000)‚ Vistiendo a tres continentes: La ventaja competitiva del grupo Inditex-Zara‚ 1963-1999‚ Revista de Historia Industrial‚ 18‚ pp.157-181. Berkeley‚ N. and Steuer‚ N. (2000)‚ Comparative analysis of EU and national trends in the textile and clothing industry‚ available from Blanco‚ X.R. and Salgado‚ J. (2004)‚ Amancio Ortega. De cero a Zara‚ La esfera de los libros‚ Madrid. Bombin‚ V. (2001)‚ Caso: el Grupo Inditex‚ Harvard Deusto Finanzas & Contabilidad‚ 44‚ pp Bonache‚ J. and Cerviño‚ J
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------------------------------------------------- zara spainshclothing company clothing and accessories retailer based in Arteixo‚ Galicia‚ and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group; the fashion group also owns brands such as Massimo Dutti‚ Pull and Bear‚ Uterqüe‚Stradivarius and Bershka. It is claimed that Zara needs just two weeks[1] to develop a new product and get it to stores‚ compared to the six-month industry average‚ and
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electronic version of Exhibit 6 automates some of the comparisons‚ you will probably want to dig further into them? The four companies shown above have very different business models. Inditex owned much of the production and most of its stores. Inditex is thus a vertically integrated company. This made Inditex gain a competitive advantage‚ which is quick response to the market requirements. On the other hand‚ The Gap and H&M have a different business model. They owned most of the stores‚ but outsourced
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the competitive advantage of cheap labor‚ also‚ they are lack of clear fashion positioning. H&M are Inditex closest competitors from all side. They generate more than half sales outside the country. They have a cheaper price than ZARA. The last is Benneton‚ they focus on a colored knitwear. They are labor intensive. They use a strategy of narrowing their product lines. Basically‚ Inditex are global specialty retailer that sell apparel‚ footwear and accessories for women‚ children‚ and men through
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retailer cancelled a major order‚ Ortega started selling the clothes from a small outlet in his factory and called the outlet Zara. Zara went on to become the flagship brand of the holding company‚ Industria de Diseño Textil‚ SA‚ popularly called Inditex‚ which was founded in 1979. Ortega was credited with democratizing fashion in Spain; he was responsible for making designer clothing accessible to the masses. Between 1976 and 1984‚ Zara’s presence was extended to major Spanish cities. The first
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Introduction Inditex is an eight-brand group of the world’s largest fashion retailers with its headquarters located in La Coruna‚ in Spain. Founder and majority owner of the company is Amancio Ortega‚ famous Spanish entrepreneur. Chairman and CEO of the company is Pablo Isla Alvarez de Tejera. Inditex’s corporate culture is based on close communication between the customers and the employees. Today company has more than 100.000 employees worldwide. The largest brand of Inditex is Zara‚ which
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designs only 10‚000 are approved. This illustrates the flexibility of ideas generation and on the other hand the huge number of designs reflects the ability to meet almost all the fashion requirements by customers of all ages (up to 55). Parent company Inditex Group shortens the time from order to arrival by a complex system of just-in-time production and inventory reporting that keeps Zara ahead. Zara distribution centers can have items in European stores within 24 hours of receiving an order and in America
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CASE STUDY: THE COMPANY WHERE EVETHING COMMUNICATES Paloma Díaz Soloaga and Mercedes Monjo INTRODUCTION On December 10‚ 2010 Inditex opened its 5.000 th store in Rome. The company‚ worldwide leader in fast fashion since 2007 and now even surpassing giants GAP.co and H&M‚ has managed to attain success in strict silence. Or so it seems. th The 5.000 Inditex shop is a Zara fifth floor and eco-friendly store and the group has 1.688 more around the world. It is not easy to sell clothes
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single items per year running through their stores (Zara: Cool Clothes Now‚ Not Later). History of Zara Zara’s history begins with the owner of the company‚ The Inditex Group. Inditex Group is a large company founded in Spain made up of more than 100 companies operating in textile design‚ manufacturing and distribution. Inditex operates over 5.693 stores in 85 markets. The best well-known brands are: Massimo Dutti‚ Bershka‚ Oysho‚ Pull and Bear‚ Zara‚ Zara Home and Stradivarius (Official website
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By 2005‚ Zara’s 723 stores had a selling area of 811‚100 square metres in 56 countries. With sales of e3.8 billion in the financial year 2004‚ Zara had become Spain’s best-known fashion brand and the flagship brand of e5.7 billion holding group Inditex. Inditex’s stock market listing in 2001 turned Amancio Ortega‚ its founder and a self-made man‚ into the world’s twenty-third richest man‚ with a personal fortune that Forbes magazine estimated at $12.6 billion. Among the keys to Zara’s success
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