MISSION STATEMENT ENVIRONMENTAL POLICY Through Zara’s business model‚ we aim to contribute to the sustainable development of society and that of the environment with which we interacts. The company’s commitment to the environment is included in Inditex Group’s Corporate Responsibility Statement‚ published on our website: www.inditex.com. The following are some of the objectives and actions included in the framework of the group’s environmental commitment and have a direct impact on our shops and
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ZARA: THE TECHNOLOGY GIANT OF THE FASHION WORLD 2010 BACKGROUND Zara brand is the flagship chain store of Inditex Group; the Inditex Group is integrated by: ZARA‚ OYSHO‚ UTERQÜE‚ BERSHKA‚ STRADIVARIUS‚ MASSIMO DUTTI‚ and PULL AND BEAR. The owner of Inditex Group is the tycoon Amancio Ortega‚ the group headquarter is located on Coruña‚ Galicia‚ Spain‚ this was the place where the first Zara store opened in 1975. Zara has resisted the industry-wide trend towards transferring fast fashion production
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BIT HuangFei (Tracy) Zara: a Spanish retailer goes to the top of world fashion Answer1: The international expansion of Zara started with the opening of a store in Portugal in 1988. Through establishment in Portugal Zara acquired international market experience and knowledge and realized that it would have to adjust its business model to suit the new international markets. International sales accounted for 69 percent of its total turnover in 2005‚ with Europe being its largest market by far
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the World’ is ZARA. Fashion is more than clothing‚ it’s a part of our live. We live in Fashion. ZARA is a member of the INDITEX group‚ a Spanish group. We have established our stores all over the world‚ Europe‚ America‚ the Middle East‚ Asia Pacific. And among our 5000+ stores (from the INDITEX group)‚ Hong Kong shares 8 ZARA stores from the whole wide world. The INDITEX group is very competitive in the clothing industry. And among all‚ ZARA was the first to established‚ both from the group
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Management Bangalore Saketh Sabbineni Sankalan Prasad Mayur Shrikhande Tushar Bhargava 5th March 2014 Disclaimer: Unless otherwise stated‚ any views or opinions expressed in this report are solely those of the authors. Executive Summary Inditex‚ founded by Amancio Ortega‚ operates six different chains: Zara‚ Massimo Dutti‚ Pull&Bear‚ Bershka‚ Stradivarius‚ and Oysho. Zara is a leading apparel chain with major dominance in Spain. Zara being responsible for around 80% of Inditex’s gross
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Marketing Campaign Noelle Androuin Fashion Industry Profile The Apparel Industry consists of companies that design and sell clothing‚ footwear and accessories. Product categories include everything from basics‚ such as underwear‚ to luxury items‚ for example‚ cashmere sweaters and alligator-skin handbags. Traditionally‚ Apparel companies are wholesalers‚ selling large quantities of goods to retailers‚ which markup items and sell them to consumers for a profit. However‚ it’s become more difficult
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ZARA in Indian and Chinese market Zara is a very renowned brand for its latest designs and is among the top 100 best global brands in 2010 and its unusual strategy of zero advertising and instead invests the revenue in opening new stores across the world. The middle-aged mother buys clothes at Zara chain because they are cheap‚ while her daughter aged in the mid 20’s buys Zara clothing because it is fashionable. Clearly Zara is riding two of the winning retail trends firstly‚ being in fashion and
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Executive Summary As the online shopping gives more convenient shopping experience to online shoppers‚ there is no argument that it is slowly replacing the physical stores. But with the easiness of access to products and the ability to compare goods or services online without going to the physical shopping stores of these companies‚ companies face tight competition and need to handle the online shopping with care such as choosing the right platform‚ determining the shopping behavior of a group of
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COMPANY INFORMATION Pull&Bear belongs to the Inditex Group from Zara‚ Massimo Dutti‚ Bershka‚ etc) and originated in Garcia‚ Spanish in 1991. The chain store was born as a result of a market segmentation strategy initiated by the Inditex Group. This was the moment when people were demanding a basic fashion style influenced by international trends‚ fashion that could also quickly adapt to their needs‚ with three fundamental premises: fashion‚ price and quality. The underlying idea of Pull&Bear
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3.1 HISTORY and BACKGROUND ZARA is the flagship chain store for the Spanish Inditex Group owned by Amancio Ortega‚ who also brands such as Massimo Dutti and Bershka. It was first open in 1975 in La Coruna‚ Galicia‚ Spain. Originally a lingerie store‚ then the product range expanded to incorporate women’s fashion‚ menswear and children’s clothes (5). The international adventure began in 1988‚ opened its first foreign store in Oporto‚ Portugal. The market growth remained mysterious and it kept growing
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