A. Using the PESTEL framework‚ identify which of the factors are impacting the tourism industry in your country. B. Indicate also which of the factors that you have identified are most important and why. A. The PESTEL framework is designed to provide managers with an analytical tool to identify different macro-environmental factors that may affect business strategies and to assess how different environmental factors may influence business performance now and in the future. It includes
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S.W.O.T. Analysis of Primark Strength Primark offers high street quality clothes for cheap prices and quality services to attract its customers and it also provides clothing for all ages and sexes. The company is part of the ETI (Ethical Trading Initiative) which focuses on worker’s rights‚ their production of goods and bringing businesses together to work on labour rights issues. TNS ranks Primark as Great Britain’s second largest clothing retailer by Volume in terms of market
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Citigroup Inc. (branded Citi) is a major American financial services company based in New York City. Citigroup was formed from one of the world’s largest mergers in history by combining the banking giant Citicorp and financial conglomerate Travelers Group on April 7‚ 1998.[2] Citigroup Inc. has the world’s largest financial services network‚ spanning 140 countries with approximately 16‚000 offices worldwide. The company employs approximately 260‚000 staff around the world‚ and holds over 200 million
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circumstances‚ gender and so on • May involve primary research - surveys‚ observation‚ questionnaires • And/or secondary research - statistics and records‚ quantitative and qualitative. Classifying Customers: • A target market consists of a whole group of potential customers‚ drawn from the whole population • It’s better to define the target market as a collection of ’segments’ • Each segment will have different characteristics • Each segment’s needs and wants must be satisfied Market Segmentation:
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Fast food‚ race/ethnicity‚ and income: A geographic analysis • Jason P. Block‚ MD‚ MPH Affiliations o Tulane University School of Medicine‚ Department of Internal Medicine (Block‚ DeSalvo)‚ New Orleans‚ Louisiana‚ USA o Address correspondence to: Karen DeSalvo‚ MD‚ MPH‚ MSc‚ Department of Internal Medicine‚ Tulane University School of Medicine‚ 1430 Tulane Avenue‚ SL 16‚ New Orleans LA 70112 ‚ • Richard A. Scribner‚ MD‚ MPH Affiliations o Louisiana State University Health Sciences
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PESTEL ANALYSIS The PESTEL framework categorises environmental influences into six main types: political‚ economic‚ social‚ technological‚ environmental and legal. Thus PESTEL provides a comprehensive list of influences on the possible success or failure of particular strategies. (G. Johnson‚ R. Whittington‚ K. Scholes (2011): 50). Political Relating to the protection of the environment Kraft Foods Inc. is subject to various federal and state laws in the United States‚ taking into account that
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PART A: PESTEL analysis on the external business environment of Malaysia based whisky industry. Political factors • According to International Trade and Industry Minister Datuk Mustapa Mohamed (2010)‚ there will be no tariff reduction on the export of alcohol from Malaysia. This will become a threat to the whisky industry in Malaysia as the price of the whisky will remain high in global market and thus they will lose the competitive advantage on it. The demand of their products will drop as the
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----------------------------------------------------------------------------- 5 - 6 * Introduction of Company SWOT ANALYSIS of IKEA ------------------------------------------------------------------- 7 - 8 EXTERNAL ANALYSIS (GENERAL ENVIRONMENT - PESTEL) ----------------- 9 - 10 * Explanation of General Environment * Political Forces * Economic Conditions * Socio-cultural Conditions * Technological Changes * Environment Factors * Legal Factors EXTERNAL ANALYSIS (COMPETITIVE ENVIRONMENT) ------------------------- 11 - 13 * Intensity
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Page 2 Macro Environment Page 2 Competitive Forces in the Tourism Industry Page 4 Conclusion Page 6 References Page 6 Introduction: This paper will be dynamically examining the tourism industry during the 2000s. It will begin by using the PESTEL framework to analyse the macro environment and determine which factors drive the competitive forces within the industry. Following this‚ Porter’s Five Forces model will be used to analyse the actual competitive forces at work within the industry and
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ability to practice and develop written and oral communication skills. W ith those in mind you will be assessed on: your ability to find and use relevant references and data; the extent to which you use and apply logical‚ insightful and convincing analysis to the topic the structure and effectiveness of arguments deployed and their presentatio n; the correct sourcing of material and the quality of referencing in your bibliography. The University’s general marking scheme sets the parameters for
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