8 Panera Bread Company C A S E ASSIGNMENT QUESTIONS 1. What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? * The competitive strategy that best fits Panera Bread is differentiation. The offer gourmet fast food to the urban area. There a triple threat with their competitive advantage : product‚ environment‚
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In 1993‚ AU Bon Pain Company purchased the Saint Louis Bread Company. In 1995‚ top management at Au Bon Pain instituted a comprehensive overhaul of the newly-acquired Saint Louis Bread locations. The overhaul included altering the menu and the dining atmosphere. The vision was to create a specialty cafe anchored by an authentic‚ fresh-dough artisan bakery and upscale quick-service menu selections. This acquisition proved successful for Au Bon Pain. Between 1993 and 1997‚ average unit volumes at the
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Case Study Panera Bread Synopsis Panera Bread is a casual made-to-order fast food restaurant that offers specialty breads‚ sandwiches‚ tossed salads and soups. Established in 1981‚ with 1‚562 company owned and franchised locations‚ Panera Bread has moved into the forefront of the restaurant business‚ and has strategically penetrated the market while acquiring a robust amount of loyal customers. Most of the restaurants offer the choice of indoor and outdoor dining. A fireplace inside the restaurant
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Summary: Panera Bread Company is an expanding chain of bakery-café restaurants throughout the United States that targets urban workers and suburban dwellers. Panera is known for its fresh baked goods‚ made to order sandwiches with the company’s fresh bread‚ salad‚ custom roasted coffees‚ and other café beverages. Opportunity: Panera bread can increase sales by targeting families for meals during breakfast and dinner hours. Strategy: Panera may inform customers of food specials during the times
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Panera Bread Strengths Fresh baked bread everyday Majority of their bakeries offer free WIFI It is a healthier option than fast food places. Merged together Au Bon Pain and St. Louis Bread Company. Bread dough’s are made offsite at the company 17 manufacturing plants. Offers Panera kids menu. Removed trans fats from its menu. Weaknesses The prices are higher than many fast food restaurants. They have a very weak dinner menu. Organic and high quality food=high prices Small number
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Panera Bread Case Study: Rising Fortunes? Executive Summary: In 1993‚ AU Bon Pain Company purchased the Saint Louis Bread Company. In 1995‚ top management at Au Bon Pain instituted a comprehensive overhaul of the newly-acquired Saint Louis Bread locations. The overhaul included altering the menu and the dining atmosphere. The vision was to create a specialty cafe anchored by an authentic‚ fresh-dough artisan bakery and upscale quick-service menu selections. This acquisition proved successful
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Business Stratgery / Case: Panera Bread Company / Igor Maas / 02.15.2008 The main challenge is to determine how Panera Bread can continue to achieve high growth rates in the future. Panera Bread is operating in an extremely high competitive restaurant market which forces the company to improve and to grow steadily for staying profitable. The company’s mission statement of putting “a loaf of bread in every arm” is just underlying Panera’s commitment for growing. They are now in a good financial
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Panera Bread is widely spoken‚ advertised bakery/ cafe with a dish for any type of day. Panera has a large‚ healthy menu that is worth the cost and you’ll leave the cafe wishing you came sooner. Panera has transpired through many generations‚ and reformed their layout every sense Ron Shaich‚ founder‚ created the restaurant in the 1980’s‚ they called their restaurant e Au Bon Pain Co. Ron’s partner Louis Kane decided to change the bakery from just baking croissants and bread‚ to a high-end
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From reading the case I found that Panera Bread uses the broad differentiation strategy. Panera bread has been able to create value to their food that is not easily matched or cheaply copied by rivals. Panera Bread’s breads‚ bagels‚ and muffins are made fresh daily. The professionally trained bakers spend about 48 hours making the dough‚ which is then distributed on a 220 degree temperature controlled truck operated by Panera personnel to ensure optimal freshness (C-136). Also‚ the trucks only travel
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Panera Bread Company Crafting and Executing Strategy Executive Summary The Panera Bread Company is starting 2007 with unfinished goals and missed targets previously set and a review of their strategy is in order to continue their ongoing success. The company has grown substantially since its inception in the competitive restaurant industry; however‚ an aggressive target of 2‚000 Panera Bread bakery-cafes will require a focused strategic plan. The company has a strong base with loyal customers
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