Case Study Panera Bread

From reading the case I found that Panera Bread uses the broad differentiation strategy. Panera bread has been able to create value to their food that is not easily matched or cheaply copied by rivals. Panera Bread’s breads, bagels, and muffins are made fresh daily. The professionally trained bakers spend about 48 hours making the dough, which is then distributed on a 220 degree temperature controlled truck operated by Panera personnel to ensure optimal freshness (C-136). Also, the trucks only travel 300 miles to insure the dough is fresh when arriving at their location. The only time they can travel longer than 300 miles is if no other distributor who could get to the location. Panera Bread switched to whole grain breads and natural, antibiotic