"Motorcycle" Essays and Research Papers

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Honda case

Honda began a sort of relationship with their new costumers, with the objective to know what they needed in their cars and get new ideas. As part of that relationship, they started to go to different events where those costumers might be, such as motorcycle racing. It is a good way of knowing the clients directly and in the area to which the company is going to go. The new manufacturing was approved by top executives that had also the experience of being in contact with potential customers. The approval...

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Reconciling Management Dichotomies at Honda Motors

niche in the market through the manufacture of generator motors during the world war two and the manufacture of motor cycles. Starting operations with twenty employees the company found its first success with the production of the “c” class model motorcycle before manufacturing a “D” model which was a three horse power and twin transmission engine. The two models were followed by the “E” model which was equally successful. These motor cycle models were quite popular as they were inexpensive and were...

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BMW Motorcycles Developing a Strategy for Distribution Channel Management

BMW Motorcycles is a division within the BMW Group. As such their mission is tied to that of the parent company. On the BMW Group website it is noted as follows:"Identifying potential and encouraging growth. Knowing what we represent. Recognizing where our strengths lie and making the best use of every opportunity. Following a clear strategy. Goals we have attained are in essence the point of departure for new challenges. This is the philosophy that inspires every individual at the BMW Group. It...

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Audi India

develop into a serious competition for the horse-drawn carriage. To the 1901-1918 models 1918-1932 From small-scale manufacture to large-scale production. Despite inflation and the global economic crisis, the automobile – and in particular the motorcycle – enjoyed a period of continuously growing popularity in the 1920s. Modern production methods from the USA also allowed the German middle classes access to the motor car. To the 1918-1932 models 1932-1945 Motorway construction and individual...

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My Summer Training at Milan Granite

achieve this because its strong brand image and proven product quality underpinned the performance growth in recent years. Apart from the strong brand "splendor" the company's performance across the spectrum of the motorcycle market helped it exploit the growing demand for 4-stroke motorcycle. * At the lower end the company has CD 100 SS at middle level splendor, passion * and Dawn the CBZ Extreme/ Karizma range is targeted at premium segment. * INSTITUTE OF MANAGEMENT AND DEVOLOPMENT...

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Case Study on Harley Diversification

Harley-Davidson is a famous motorcycle manufacturer. But within high competition, Harley finds that it is lack of technology advantage, inapposite strategy for development, and gets more competition by analysing its capabilities and resources and its competitive environment. To solve these problems, Harley has to take three steps which is mention in recommendation. 2.0 Company Profile Harley-Davidson is a major US maker of motorcycles and the nation's #1 seller of heavyweight motorcycles. The company offers...

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Analysis of Ktm's Business Structure

rally, and cross-country racing motorcycles and is based out of Mattighofen, Austria. They are a highly reputable company with exceedingly high growth rates. As a venture capitalist firm, they require high growth from their investors and generally demand more say in management decisions if growth expectations are not met. For this reason, KTM are pressured to maintain or increase their growth and continue this level of performance in the future. As the motorcycle industry was expected to grow to...

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Project Report on Hero Honda

are now in India as Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), a wholly owned subsidiary of Honda Motor Company Ltd., Japan. These wings are here to initiate a change and make a difference in the Indian 2-wheeler industry. Honda's dream for India is to not only manufacture 2-wheelers of global quality, but also meet and exceed the expectations of Indian customers with outstanding after sales support. |• Official Name |Honda Motorcycle & Scooter India Pvt. Ltd...

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Term Paper

in motorcycle material costs (from 68.2% to 59% of unit costs, exhibit 12) and can be attributed to the following factors: (1) rationalised suppliers from 200 to 130 with the effect of increasing the quality of suppliers and Ducati’s bargaining power (2)Ducati increased its outsourcing from 80% to 90% and thus tapped more the potential of the Emilian mechanical district (3) Ducati further increased its bargaining leverage by instituting dual sourcing for the major components of the motorcycle and...

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Bajaj Auto vs Hero Honda

on some factors exclusively for motorcycle industry – • Growth Rate The base effect finally seems to be catching up with the two wheeler industry in India. After growing at 16 per cent in the previous year, the pace of growth slipped to 12 per cent in 2006-07. Total volumes were pegged at a little less than eight and a half million, an incremental addition of nearly 1 million. • MotorCycle Industry Growth On the bright side, however, the motorcycle industry continues to be a dominant...

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