"Motorcycle" Essays and Research Papers

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Ducati Case

2006, Federico Minoli pulled up and parked his Ducati Multistrada motorcycle in front of the Ducati headquarters in Bologna, Italy. As he looked up at the complex, which housed offices, the assembly factory and the Ducati museum, he reflected back on the company’s history. 2006 would mark several anniversaries: 80 years since Ducati was established to produce electronic radio equipment; 60 years since Ducati had been producing motorcycles; and ten years since Minoli had become the company’s CEO. Minoli...

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Bajaj vs Lml

to 12 years to buy a scooter from Bajaj. The CEO of Bajaj commented that he did not need a marketing department, only a dispatch department. By the year 1990, Bajaj had a waiting list that was twenty-six times its annual output for scooters. The motorcycle segment had the same long wait times with three manufacturers: Royal Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only four-stroke engine at that time and took the higher end of the market but there was little competition...

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strategic management ppt

Federico Minoli pulled up and parked his Ducati Multistrada motorcycle in front of the Ducati headquarters in Bologna, Italy. As he looked up at the complex, which housed offices, the assembly factory and the Ducati museum, he reflected back on the company’s history. 2006 would mark several anniversaries: 80 years since Ducati was established to produce electronic radio equipment; 60 years since Ducati had been producing motorcycles; and ten years since Minoli had become the company’s CEO. Minoli...

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Research Paper

Industry Analysis 7.0 Works Cited 8.0 1 Executive Summary This marketing campaign is for a product of Yamaha YZF-R1, This product targets to a distinct and very narrow market of a motorcycle enthusiast. Yamaha is a very experienced company when it comes to building a great motorcycle. They are also great in grand prix racing. Non-financial goals for Yamaha are to expand their projects to make their products more environmentally friendly, prevention of global warming. Target audience...

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Pro Life

XXIII Motor Vehicles Chapter 316State Uniform Traffic Control is allowing riders 21 and over to ride without a helmet as long as they carry at least $10,000 in medical insurance. After that the motorcycle deaths across the state went up 81%, deaths of riders under 21 nearly tripled and the average motorcycle related head injury expanded to more than four times the required $10,000 coverage un-helmeted riders must carry (Millman). These statistics have shown that not wearing a helmet is unsafe, half...

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Two-Wheeler Automobile Industry in India

vehicles are manufactured by the Automobile Industry. Indian Automobile Industry includes the manufacturing of trucks, buses, passenger cars, defence vehicles, two-wheelers. The two-wheeler manufacturing is dominated by companies like TVS, Honda Motorcycle & Scooter India (Pvt.) Ltd., Hero Honda, Yamaha, Bajaj, etc. The automobile industry in the country is one of the key sectors of the economy in terms of the employment opportunities that it offers. The industry directly employs close to around...

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Articles

revised form 25 August 2006; accepted 30 August 2006 Abstract This study was conducted to: (a) develop a questionnaire that reliably measures the behaviour of motorcyclists and (b) test which types of behaviour predict motorcyclists’ crash risk. A Motorcycle Rider Behaviour Questionnaire (MRBQ), consisting of 43 items to measure the self-reported frequency of specific riding behaviours, was developed and administered to a sample of motorcyclists (N = 8666). Principal components analysis revealed a 5-factor...

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Motor Cyclists

AND ANALYSIS REPORT ROAD SAFETY RESEARCH GRANT REPORT 2007-04 Psychological and social factors influencing motorcycle rider intentions and behaviour Barry Watson Deborah Tunnicliff Katy White Cynthia Schonfeld Darren Wishart Centre for Accident Research and Road Safety (CARRS-Q) Queensland University of Technology August 2007 Psychological and social factors influencing motorcycle rider intentions and behaviour i Published by: Postal address: Office location: Telephone: Facsimile:...

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. the Causes of Road Accident

and 2007 involving motorcycles is the highest i.e. about 111,598 or 56% of the total number of road accidents in Malaysia in 2007 (Majlis Keselamatan Jalan Raya Malaysia, 2004-2008). In any road accidents involving motorcycles, the chances of motorcyclists and pillion riders of getting hurt like head injuries, are great. This could be avoided if the motorcyclists wear motorcycle helmets which are of certified quality such as helmets certified by SIRIM. In addition, motorcycle riders should also strap...

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Hero Moto Corp Case Study

of the largest in the world and one of the fastest growing globally. India manufactures over 18 million vehicles (including 2 wheeled and 4 wheeled) and exports more than 2.3 million every year1. It is the world's second largest manufacturer of motorcycles; there are eight key players in the Indian markets that produced 13.8 million units in 2010-11.At present the dominant products of the automobile industry are Two Wheelers with a market share of over 75% and passenger cars with a market share of...

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