Tropical Smoothie Café Team One Project Consultants: Brenna O’Regan‚ boregan@radford.edu Amanda Newsome‚ anewsome@radford.edu Kemper Jones‚ ekjones@radford.edu Chris Nguyen‚ cnguyen@radford.edu Jeffrey Joyce‚ jajoyce@radford.edu Table of Contents Executive Summary 3 Franchisor Background Information 4 Product/ Service Description 5 Situation Analysis 6 Target Market 9 Site Location 11 Marketing Strategy
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BUS 665 Strategic Marketing Case 2- Starbucks Wenjing Zhang Jun Myers January 25‚ 2013 Briefly synthesize the key information presented in the case Starbucks today is one of the world’s best known brands. Howard Schultz built an amazing coffee empire. Mr. Schultz had a vision of selling high quality coffee in a comfortable and enjoyable atmosphere. And he was not only a good visionary but also a great leader who cares about employee health benefits and allow to employees working more than 20
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The Wallace Group; Laurence J. Stybel | | | Case 2 The Wallace Group‚ Inc. I. CASE ABSTRACT Harold Wallace‚ founder‚ serves as Chairman and President of the Wallace Group. He owns 45 percent of the outstanding stock. The company consists of three operating groups?Electronics‚ Plastics‚ and Chemicals‚ which generate sales of $70 million. Mr. Wallace continues direct operational control over the Electronics Group. Several years ago‚ Wallace and the Board embarked on a strategy
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Summary Profile Business Name: GRYFFINDOR BOOK CAFÉ Type of Business: A Book Café Legal Structure: Partnership Address: No. 17‚ Ground Floor‚ Parramatta Road‚ Broadway Gryffindor Book Café operated under a partnership between 3 people. It is classified to be within the hospitality industry‚ with its main focus is in serving people. The partners view the Café industry Australia to be lucrative due to the growing demands of coffee. Gryffindor Book Café will be operated within the University zone
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following is a recommendation from the Board of Directors of Monarch Books. "We recommend that Monarch Books open a café in its store. Monarch‚ having been in business at the same location for more than twenty years‚ has a large customer base because it is known for its wide selection of books on all subjects. Clearly‚ opening the café would attract more customers. Space could be made for the café by discontinuing the children’s book section‚ which will probably become less popular given that the most recent
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‘THE BEST ESPRESSO THIS SIDE OF MILAN’ ANNUAL REPORT 2008 HIGHLIGHTS FY2008 (JUNE 2007 – MAY 2008) FINANCIAL EVOLUTION STORES 371 REVENUE (£M) 129.3 108.8 90.7 FY08 GROWTH 19% 70.1 50.5 REVENUE UP 19% TO £129.3M (2007: £108.8M) LIKE-FOR-LIKE STORE SALES INCREASED BY 2.4% EBITDA ROSE BY 20.5% TO £24.1M (2007: £20M) PRE TAX PROFIT CLIMBED BY 38% TO £13.2M (2007: £9.6M) STRONG CASH GENERATION CONTINUES TO FUND ROLL-OUT OF NEW STORES A NET INCREASE OF 61 NEW STORES DURING THE YEAR‚ BRINGING
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Case Description/Introduction Tanglewood has organizational plans to staff open store associate positions on an ongoing‚ continuous basis. The first stage staffing plans must take into consideration is recruiting from the labor market. Tanglewood management team must clearly consider the different methods available as well as the associated cost benefits of each. This case study will provide Tanglewood with a recruitment guide for its open store associate position‚ describe the best targets for
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Identified Problem The apparent problem in the Bank of America case study is that Jen McDonald (head of the Bank of America digital marketing group)‚ and Douglas Brown (senior vice president of mobile product development) received requests to create mobile apps more specific for individual businesses as a way to gain leverage (Supta & Herman‚ 2012). Brown‚ specifically‚ was hesitant to add additional mobile app features as he feared it would make the application far too complex. Not only would
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Zhao Mengfu’s piece entitled Twin Pines‚ Level Distance features two pine trees a small piece of land and it is surrounded by rocks. In the background we can see more rocks‚ or mountains‚ drawn in very delicate cursive-like lines. The exact location that this painting took place in is unknown‚ but we can assume that it is in China. This painting was made in 1310 during the Yuan dynasty. It is currently located at the Metropolitan Museum of Art in New York. It was painted with ink on paper and was
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failure‚ in Japan they had to pull out of the market due to the poor market share that they were able to get. In china they still struggling to gain market share so they decided to due joint venture to learn a little bit more about the local needs. 2) eBay biggest competitive advantage was said by the founder of the company “ we have specialize in e-commerce‚ payments and voice communication. Google stands for search‚ Yahoo largely stands for content” this clearly defines the completive advantage
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