Monarch Books' Cafe: Analysis

Topics: Books, Bookselling, Printing Pages: 2 (805 words) Published: February 5, 2014
The following is a recommendation from the Board of Directors of Monarch Books. "We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café." 1.Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation. The Author in his arguments asserts the need for opening a cafe at the cost of discontinuing children's book section to attract more customers. The author justifies his assertion by referring to a national census conducted recently indicating a decline in the population of children under age ten. Although this measure seems agreeable at the outset, the various statistical data governing and involving the book store businesses need to be well analysed before drawing conclusion. After all these modifications at Monarch book store is aimed at improving from its current business ranks and not to downgrade to lower standards. Firstly,Opening a cafe at the book store can reduce the customer base than increasing it for the following reasons. People frequenting the book stores are mainly in thirst of knowledge. The introduction of cafe can result in more littering,more crowded and noisy environment. This can in turn deflect many regular customers due to the lack of good...
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