Levis Case 1. Do you think that Levi’s was correct to keep the Levi Strauss name on its Signature line? Or would it have been better off creating a completely new brand name? Present both sides of the case. Take and justify a position. I don’t think they were correct to use that brand name because the Levi Straus is bringing down the Levis name. Personally I would not buy Levis jeans anymore if I knew that there were such low price Levis jeans around. It degrades the brand to the eyes of the higher
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Elliott Nelson Introduction to Literature Patricia Straub June 30‚ 2013 A Pair of Tickets Response “ A Pair of Tickets” is about a women named June May who is traveling through her native country of China. I really enjoyed this story because I could relate to it in my own life experiences. After June May’s mom passes away she starts thinking about all the questions she wishes she had asked her about her life. Just like when any family members of mine passes away‚ I always think back and
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society‚ we should positively face it and create an effective system to solve it. Everyone has their own pressure and also has their own ways to reduce stress‚ but not everyone can absolutely tide over the difficulties. Stress reduction is not only personal work but also team work‚ if you want to make the community better‚ it would be the most important issue to discuss and value!
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The case of Levi Strauss (1) Who doesn’t know Levi’s‚ the American blue jeans icon known all over the world? Today‚ Levi’s is one of the world’s largest brand-name companies in the blue jeans and casual pants markets. Its products are sold under the Levi’s‚ Dockers and Levi Strauss Signature brands. While Levi’s conveys an image of quality and innovation‚ the brand is mostly recognized for its status as the original pioneer brand among international customers. With sales in more than 100
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among young customers. Competitors such as Gap‚ Diesel and Wrangler on the other hand managed to connect with young people very well. The 501 five-pocket Jeans by Levi’s had been launched in the mid-1980s with a large TV campaign. This was very successful and sales began a twelve year rise for LEVI’s. But in the 1990s this cash cow (501 Jeans) was milked out. It was not considered cool anymore and young people preferred other brands. The number of US teenagers who considered Levi’s to be cool
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conduct their business ethically and demonstrate leadership in satisfying their responsibilities to their communities and to society. Their work environment will be safe and protective and characterizedby fair treatment‚ teamwork‚ open communications‚ personal accountability and opportunities for growth and development. The marketing cocept begins with the customer’s needs and wants‚ and those needs and wants are carefully researched and analyzed. Then‚ the goods and services are identified and developed
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Tajhana Allen Professor Morrison/Nicolaides Sophomore Core December 11‚ 2012 Community Service P.A.I.R.S Lets face it‚ when we hear the words “community service”‚ we automatically think it’s going to be torcher‚ hard labor or something scary. At least‚ that’s what I thought when my professors first told me I had to do 30 hours of community service. I thought it was going to be impossible for me to do 30 hours along with commuting back and forth to school; transportation was already
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Farmer 11/6/2012 Mengwei Wang Levi Strauss Levi Strauss was born in Buttenheim‚ in the Franconian region of Bavaria‚ Germany‚ to an Ashkenazi Jewish family. He was the son of Hirsch Strauss and his wife Rebecca (Haass) Strauss. At the age of 18‚ Strauss‚ his mother and two sisters sailed for the United States to join his brothers Jonas and Louis‚ who had begun a wholesale dry goods business in New York City called J. Strauss Brother & Co (Wikipedia 2012)‚ and Levi Strauss began his legendary life
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Levi Strauss & Co. Levi Strauss & Co. is a private clothing company founded in 1853‚ San Francisco by Levi Strauss. The company started by selling denim overalls and is now well known for its denim jeans. Since then the company expanded to having three headquarters in San Francisco (North America)‚ Brussels (Europe)‚ and Singapore (Asia) with a staff totaling 8‚850 people. The company experienced great growth in the 1960’s and 70’s from having 16 plants to more than 63 worldwide in a period of
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Levi Strauss at Home and Abroad As one attempts to assess the business ethics of Levi Strauss and Nike in this writing assignment‚ we are again compelled to revisit the critical distinction of conduct that is legal‚ yet still unethical. In both instances‚ Levi Strauss and Nike behaved with the parameters of legal conduct‚ yet few would argue that profiting from exploitive work conditions is an ethical behavior of any socially responsible organization (broad view social responsibility). Obviously
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