The Levi Strauss

Better Essays
History 121
Dr. Farmer
11/6/2012
Mengwei Wang
Levi Strauss
Levi Strauss was born in Buttenheim, in the Franconian region of Bavaria, Germany, to an Ashkenazi Jewish family. He was the son of Hirsch Strauss and his wife Rebecca (Haass) Strauss. At the age of 18, Strauss, his mother and two sisters sailed for the United States to join his brothers Jonas and Louis, who had begun a wholesale dry goods business in New York City called J. Strauss Brother & Co (Wikipedia 2012), and Levi Strauss began his legendary life and created one of the most famous in the world. No item of clothing is more American than the blue jeans invented in 1873 by Levi Strauss. He turned denim, thread and a little metal into the most popular clothing product in the world. Waist overalls, was the traditional name for work pants, which is what these first blue jeans were called.
Levi Strauss was a grand inventor in the late 1800 's during the Gold Rush and Industrial Revolution. Levi came not to seek gold, instead seek fortune in selling dry goods. Throughout his career he was manufacturing men 's work pants. Which further led him to invent a clothing article that would revolutionize the clothing industry forever. Then, the great father of blue jeans was born Loeb Strauss on February 26, 1829 in Bettelheim, Germany. Two years after his father 's death, eighteen years old Loeb emigrated to New York to work with his brothers in the J. Strauss & co. selling dry goods. By 1850 he was a strong part of his family 's firm and known as Levi from his family and customers. When the Gold Rush popularity spread throughout the east he knew what he wanted to do, he was going to find his fortune out west. Instead of panning for gold like most others he was going to sell his supplies to the needy miners.
In 1853 Levi Strauss became an American citizen, and by March he was moved into the busy city of San Francisco. There he established Levi Strauss & co. a west coast branch to his family 's



Bibliography: Business Editors, 2001, June 11. Levi Strauss, GENCO team for reverse logistics bottom line impact; share secrets of their success at warehouse of the future conference. Business Wire,p.1. Retrieved Nov. 7, 2007, from http://proquest.umi.com.ezproxy.appollolibrary.com/pqdweeb?did=73944409&sid=3&Fmt=3&clientld=13118&RQT=309&VName=PQD Calgary Herald 2003, Sept. 29. Red tab blues: Competition, cheap jean imports put Levi Strauss out to pasture. Retrieved November 27, 2007, from http://proquest.umi.com.ezproxy.appollolibrary.com/pqdweb?did=419329551&sid=3&Fmt=3&clientld=13118&RQT=309&VName=PQD Fishman, C. 2003, December. The Wal-Mart you don 't know. Fast Company, 2003, December(77), p. 68. Rayner, A. 2004, Jan. 10. Fading of a dream job for Levi 's US workers. The Times, 2004, Jan. 10, p. 58. Meish Goldish. Levi Strauss. Vero Beach, FL: Rourke Enterprises, 1993. Traces the life of the immigrant Jewish peddler who went on to found Levi Strauss & Co., the world 's first and largest manufacturer of denim jeans. Francisco Vaz da Silva. A journal about Levi Strauss. The Journal of the Royal Anthropological Institute. Vol. 11, No. 4 (Dec., 2005), pp. 861-862. Published by: Royal Anthropological Institute of Great Britain and Ireland.

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