Alexandra Warrington 1 The Importance of Imprints and Archetypes in Global Branding THE IMPORTANCE OF IMPRINTS AND ARCHETYPES IN GLOBAL BRANDING By ALEXANDRA C.WARRINGTON UNIVERSITY OF FLORIDA 2013 Alexandra Warrington 2 The Importance of Imprints and Archetypes in Global Branding Table of Contents Abstract ......................................................
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A Parable on Populism (and American Monetary Policy) This popular and well-documented reading sees The Wizard of Oz as being about the collapse of the Populist Movement in the United States at the turn of the twentieth century. In this scenario‚ Dorothy represents the common citizen‚ the Tin Man is the industrial worker‚ the Scarecrow is a stand-in for farmers‚ and the Cowardly Lion is politician William Jennings Bryan (seen by many at the time as being all talk and no action). They travel along
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Monday‚ 26 October 2009 Preface This dissertation titled ART AS A RENDEZVOUS OF MYTH AND MIND: A PSYCHOANALYTIC AND MYTHOLOGICAL ANALYSIS OF O V VIJAYAN’S THE LEGENDS OF KHASAK explores how the judicious selection and use of literary theory can account for the universal appeal of The Legends of Khasak‚ a belated self translated rendering of a famous regional work in Malayalam‚ Khasakkinte Ithihasam authored by the eminent writer O V Vijayan‚ and thus assert its artistic value. Divided into four
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In Jungian psychology‚ there is one universal story. A hero‚ noble and kind‚ takes a journey‚ fights against evil‚ to save his people. He usually will have magical aid of one or more loyal friends. The hero will fall from grace and feel utter despair before he reaches his victory. Two examples of a hero’s journey are seen in the stories of both Beowulf and in King Arthur. In both stories‚ two men of noble birth fight for their land and glory. They both exemplify great manners and grace‚ such
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According to Goethe‚ "We do not have to visit a madhouse to find disordered minds; our planet is the mental institution of the universe." Despite the hyperbolic nature of Goethe ’s statement‚ it holds some truth. Because of this element of truth‚ society looks to psychoanalysis as an important tool for understanding human nature. Furthermore‚ psychoanalytic criticism of authors‚ characters‚ and readers has a place in literary criticism that is as important as the place of psychoanalysis in society
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In our current popular culture‚ images are a major means of communication as we are bombarded with imagery every day. Most of the imagery we see is used as combination of facilitating propaganda and as a means to sell (I do not see any distinction between the two motives in our current culture). This imagery not only reflects reality‚ but it shapes it. However‚ it is not an accurate representation and its influence cannot completely dictate reality. The relationship between visual art and
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there is insight generation‚ and the client returns to day to day settings after therapy with the idea of applying the insights‚ the same corollary holds true in Campbell’s work. He bases his concepts on Freudian concepts but uses a lot of Jungian archetypes‚ he is a story teller taking from all major themes in world mythology. If therapy is an art then we could compare therapists with artists‚ who draw attention to stories of our life‚ symbolism and narrative. I quote him(What I think is that
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seems he had a schizoid personality. Although Freud was involved with analytical psychology and worked with patients with hysterical neuroses; Jung‚ however‚ worked with psychotic patients in hospital. He was struck by the universal symbols (or Archetypes) in their delusions and hallucinations (ref. Dennis Brown and Jonathan Redder (1989) p.107). His work and influence extends way beyond understanding personality‚ and he is considered to be one of the greatest thinkers to have theorised about life
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10 Literary Criticism approach An Overview of Approaches The Three-fold Purpose of Criticism: To help us solve a problem in the reading. To help us sift between and resolve conflicting readings. To enable us craft interpretative‚ yet scholarly judgments about literature. 1. Historical / Biographical Approach: Historical / Biographical critics see works as the reflection of an author’s life and times (or of the characters’ life and times). H/B approach deems it necessary to know about the
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The Purpose of Criticism: Literary criticism has at least three primary purposes. (1) To help us resolve a difficulty in the reading. The historical approach‚ for instance‚ might be helpful in addressing a problem in Thomas Otway’s play Venice Preserv’d. Why are the conspirators‚ despite the horrible‚ bloody details of their obviously brutish plan‚ portrayed in a sympathetic light? If we look at the author and his time‚ we see that he was a Tory whose play was performed in the wake of the Popish
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