Marketing Management PROJECT REPORT On Corporate Hospitals in India [pic] Industry overview Evolution Current status Industry structure Layers Level of competition Market share analysis Market environmental factors influencing the industry Marketing Strategy Pick a company and analyze their MS Compare the strategies of the Market leader with the follower Compare market leaders Analysis Segmentation Positioning 7 P’s SWOT Analysis Data sources
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McDonald’s in India McDonald’s uses a multidomestic strategy in India. This can be seen from its use of local suppliers‚ its adaptive pricing strategies and the removal of the company’s representative product‚ the “Big Mac”‚ and replacing it with a range of new products specifically catered to the Indian culture and preferences. Unlike in other countries‚ a large proportion of Indians do not eat pork or beef‚ and many others are vegetarians. It is therefore practically impossible for McDonald’s
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Old Age Homes/ Day Care Centres/ Elder Residential Complexes For many older people who don’t have a roof over their heads or a place to call their own‚ HelpAge-supported old age homes & day care centres are safe havens where they can live their lives with dignity and interact with their peers. A rising trend is being noticed among the urban elderly also‚ who move out of their homes and into habitats especially catering to their needs‚ in order to spend their later years in comfort. HelpAge
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The base of India’s social structure is caste and sub-caste. Infact‚ caste systems has been an integral part of Indian society. In ancient times‚ varna’ system started in India which had four ’varnas’- Brahmins‚ Kshatriyas‚ Vaishyas and Shudras. Thus‚ the basis of caste. Some of these became higher castes and others lower castes. The people belonging to higher castes started treating other as belonging to lower castes and‚ thus‚ started the practice of ’untouchability’. It is matter of shame that
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By CONTENTS PAGE Section 1 – introduction Section 1.1 – Executive summary Section 1.2 – Introduction to report Section 2 – Theoretical background Section 2.1 – Theories Section 2.2 – India Section 2.3 – McDonald’s in India Section 2.4 – Dunning Eclectric Paradigm applied Section 2.5 – Vernon Life-Cycle applied Section 3 – eMPIRICAL EVIDENCE Section 3.1 - Findings Section 4 – iNTERPRETATION/DISCUSSION Section 4.1 – Interpretation/discussion Section 5 – conclusion
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Dark Ages Essay The Dark Ages is a period of time in history when a cultural and economic deterioration occurred in Western Europe mainly caused by the decline of the Roman Empire. The Visigoths‚ a Germanic group of warriors‚ seized ancient Rome. When the Visigoths threatened Rome‚ they closed all of the entryways into the city so that the Germanic warriors could not enter the city. The Visigoths surrounded Rome and blocked all shipments of food into the walls of Rome‚ torturing the people inside
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Macro-Economics – Case Study Inflation In India Is inflation in India structural or monetary? The recent inflation rise was largely cyclical and that the structural inflation trend should remain stable in the range of 5-5.5%. India ’s inflation has been lower compared with other emerging markets. Inflation WPI and CPI-Industrial Workers (CPI-IW) have averaged 5.3% and 6.8%‚ respectively‚ over the last 15 years compared with 11.2% average (CPI) for emerging markets. Double-digit inflation is
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entertainment and cultural programmes India’s Independence Day (Hindi: Swatantrata Divas) is celebrated on August 15 to commemorate its independence from British rule and its birth as a sovereign nation on that day in 1947. The day is a national holiday in India. It is celebrated all over the country through flag-hoisting ceremony and distribution of sweets. The main celebration takes place in New Delhi‚ where the Prime Minister raises the national flag at the Red Fort and delivers a nationally televised speech
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Introduction: Established in 1978‚ Biocon Limited is Asia’s premier biotechnology company and India’s largest biotechnology company by revenue. It is the only Asian company among the top 25 in global biopharma. Biocon is called as Poster child of Biotech in India. The Group‚ promoted by Ms. Kiran Mazumdar Shaw‚ is a fully-integrated‚ innovation-driven healthcare enterprise with strategic focus on biopharmaceuticals and research services. Biocon’s value chain extends the entire length of discovery‚ development
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Malnutrition is found to be a leading killer through out the world‚ with under nutrition in the developing world the main nutrition problem. The World Bank Estimate that India is ranked 2nd in the world of the number of children suffering from malnutrition after Bangladesh (1998)‚ where 47% of the Children exhibit a degree of malnutrition. India is one of the fastest growing country in terms of population and economic growth rate ‚ sitting at a population of near about 1200 million (December 2010) and economy
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