SOUTHWEST AIRLINES (B): USING HUMAN RESOURCES FOR COMPETITIVE ADVANTAGE Marielos Aldi‚ director of human resources for Motorola in Central America‚ was talking to her case study group about tomorrow’s case‚ Southwest Airlines (AJ. "It simply isn’t possible. The case can’t be right. No company can be the way this case describes!" Bob Wells‚ another member of the group and the executive vice president in charge of human resources at Youna & Rubicam‚ the sixth largest advertising agency in the
Premium Case study Vice president Copyright
The case ‘Qantas Airlines: Twitter nosedive’ talks about troubles that the airline faced in the past years. Recently the company made a social media faux pas announcing a twitter contest omitting the bad situation the company is in at the moment. For the dissatisfied customers it was a great opportunity to express their opinion in public. The unsuccessful contest brought a lot of attention‚ but not in the way Qantas would wish for. The negative opinion was spread and so the public image of the company
Premium Airline Mass media Public relations
site. Southwest’s unique approach of no extra charge for luggage and extra friendly service should help Southwest. The merger is estimated to cost Southwest $1.4 billion dollars; Air-Trans income for 2010 was around $128 million‚ and along with the 138 new planes and locations Southwest will acquire‚ the benefits to cost seem great. Competition at Atlanta’s Hartsfield-Jackson International is fierce. Delta Airlines flew nearly 56% of the total passengers from Atlanta in 2009 and will be Southwest’s
Premium Management Organization Strategic management
110) Since easyJet is British 2nd largest low cost carrier airlines in Europe‚ their only main competitors will be Ryanair which is placed on the first. Ryanair is an Irish low-cost airline that offers slightly cheaper air tickets as they land on the secondary airport. Its headquarters is located at Dublin Airport with its primary operational bases at Dublin and London Stansted Airports. According to the report of Top European Low Cost Airlines as of June 2008‚ easyJet achieved a total of 41.3 million
Premium Ryanair London Gatwick Airport Airline
While the major airlines in the United Stated were making a lost of approximately $8 billion‚ Southwest was the only airline company that was profitable as well as facing a rapid grow-with a 25 percent sales increase in 1992. In 2005‚ Southwest was the sixth largest airline in United Stated. The success of Southwest is mainly linked to its pricing strategy‚ it positioned itself as a low-price‚ short hauls and bare bones operation. There are numerous distinctive characteristics that had lead to
Premium Airline Southwest Airlines Low-cost carrier
RM Flyaway Airlines ch13 1. The two measurements are an interesting insight into the mind of the consumer and the researcher torn between two types of different approaches. Looking at the results there are some drastic differences in the position of companies in the rankings. For example‚ Southwest Airlines went from second to last in the 19th spot all the way to second place. There are some major discrepancies for a leap like that to occur. One of the ways these approaches are similar is
Premium Airline Southwest Airlines Ranking
quality substantiates price‚ or if exterior glitz and media hype is attracting customers and sales. For Smartphone owners‚ the cellular phone is an integral part of daily life — putting people‚ places‚ websites‚ and games at our fingertips. The decision to change up the appearance‚ feel‚ or functionality of our technological best buddy is a big step — not only financially but also personally. Having been out for four months‚ it’s now safe to assume that users of Apple’s iPhone 5 have had time to
Premium App Store Mobile phone Apple Inc.
Singapore Airlines About Singapore Airlines- Singapore Airlines has come a long way since our founding in 1972‚ evolving from a regional airline to one of the most respected travel brands around the world. We fly one of the youngest aircraft fleets in the world to destinations spanning a network spread over six continents‚ with our Singapore Girl as our internationally-recognisable icon providing the high standards of care and service that customers have come to expect of us. We have made a habit
Premium Singapore Airlines Singapore Malaysia
Case 3-1: Southwest Airlines Corporation What is Southwest’s strategy? What is the bases on which Southwest builds its competitive advantage? Cost cutting SWAC uses a low-cost strategy. They had the lowest operating-cost structure in the domestic airline industry. Employee satisfaction Together with this strategy‚ they want to achieve customer satisfaction by employee satisfaction. They are famous for their customer and employee relationship. SWAC has been recognized by multiple organizations
Premium Airline Southwest Airlines Customer
Japan Airlines (JAL) is the largest airline in Japan‚ which is files for bankruptcy protection now. It is one of biggest bankruptcy in Japanese history. The Japanese government decided to take measures to support JAL restructuring. According to the video (Buerk‚ 2010)‚ influence by the bankruptcy‚ many staffs of JAL are to be dismissed‚ and the company ’s retirees agreed to cuts their pensions to support the company. The review of McCurry (2010)‚ during the restructuring JAL will continue its
Premium Government of Japan Bankruptcy Retirement