Essay on Singapore Airlines

Topics: Singapore Airlines, Singapore, Malaysia Pages: 3 (725 words) Published: July 22, 2013
Singapore Airlines

About Singapore Airlines- Singapore Airlines has come a long way since our founding in 1972, evolving from a regional airline to one of the most respected travel brands around the world. We fly one of the youngest aircraft fleets in the world to destinations spanning a network spread over six continents, with our Singapore Girl as our internationally-recognisable icon providing the high standards of care and service that customers have come to expect of us. We have made a habit of leading the way, and along the way developed a reputation for being an industry trendsetter. Our ever-growing list of industry-leading innovations includes the following firsts: * First to offer free headsets, a choice of meals and free drinks in Economy Class, in the 1970s * First to introduce satellite-based inflight telephones in 1991 * First to involve a comprehensive panel of world-renowned chefs, the International Culinary Panel, in developing inflight meals in 1998 * First to offer audio and video on demand (AVOD) capabilities on KrisWorld in all classes in October 2001 * First to operate the world’s longest non-stop commercial flight between Singapore and Los Angeles in February 2004 on the A340-500, and then surpassing the record (in terms of distance) later that year with the non-stop service to New York (Newark), in June 2004 * First to fly the A380 from Singapore to Sydney on 25 October 2007

Singapore Airlines’ history can be traced back to 1 May 1947, when a Malayan Airways Limited (MAL) Airspeed Consul took off from Singapore Kallang Airport on the first of three scheduled flights a week to Kuala Lumpur, Ipoh and Penang. · Over the next five years, larger capacity DC-3 aircraft were introduced. This meant faster and more comfortable flights, and the extension of services to destinations in Indonesia, Vietnam, Burma (now Myanmar), North Borneo (Sabah) and Sarawak. · Inflight refreshments improved from the original thermos...
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