1. As a customer‚ what do you want from an online grocery store? How does consumers’ behaviour differ when shopping for groceries on-line vs. off-line? What are the implications of these differences on the operations of an on-line vs. off-line store? 2. Ocado delivers from a central warehouse straight to the customer‚ while Tesco uses its existing stores to deliver to nearby customers. What are the pros and cons of each model? Which is a better business model to serve the UK market? Why? Consumers
Premium Retailing Online shopping Marketing
interviews with key players conducted by the author in 2000 and 2001. Data from the interviews are supplemented by information extracted from media reports. Hong Kong-based businessman Jimmy Lai Chee-ying launched adMart in June 1999 to sell groceries over the Internet. This start-up was the cornerstone of an effort by Mr. Lai to once again demonstrate his entrepreneurial acumen by successfully diversifying into e-commerce. Back in 1981‚ Jimmy Lai set up a garment factory and started to sell casual
Premium Grocery store Hong Kong Supermarket
COMPANY NAME/WEBSITE/INDUSTRY FreshDirect/www.freshdirect.com / Grocery BACKGROUND/HISTORY FreshDirect is an online grocer that delivers to residences and offices in the New York City metropolitan area. FreshDirect also offers next-day delivery to most of Manhattan and parts of Brooklyn‚ Queens‚ The Bronx‚ Staten Island‚ Nassau County‚ Westchester County‚ Fairfield County‚ Hoboken‚ New Jersey and Jersey City‚ New Jersey. The company was founded in July 2001 by Joseph Fedele and Jason Ackerman;
Premium New York City Grocery store Manhattan
The generic competitive strategy of Amazon is the target market. The target market is a broad group of people all over the world. Amazon has customers since the beginning. People shop at Amazon for the price‚ the convenience‚ and value. The market targets people such as young‚ middle age‚ and older people with individual needs‚ and people with family needs. New parents are Amazon target market because they can order everything the baby need such as diapers and other items. The convenience that parents
Premium Grocery store Grocery store Supermarket
For a little over a decade the company has been opening more stores in more states and attempts to keep the neighborhood atmosphere of a close-knit company through its’ website. Trader Joe’s currently reaches out to its consumers with a simple‚ down-to-earth style of witty‚ old-fashioned cartoons in The Fearless Flyer and radio ads that feature their own employees talking about Trader Joe’s products. Objective The research objective was to determine which direction Trader Joe’s should take
Premium Marketing Management Customer service
Feasibility Study Table of Contents Executive Summary 2 Description of the Product 2 The Problem 2 Unique Aspects of Our Model 3 Industry Overview 3 Competitive Analysis 4 Target Market 5 Our Place in the Value Chain 5 Commercialization Strategy 5 Types of Revenue 6 Financial Assumptions 6 Revenue Model Appendix Executive Summary Peanut Butter has been a household essential
Premium Brand Butter Grocery store
2013). Recently they have opened up there 100th outlets in Ras Al- Khaimah in April 2012. The marketing environment in which Lulu survives is quite competitive where it deals with a large market demands and deals in massive variety of products from grocery to clothes and home appliances. The EMKE group has recently launched a logistic center in Birmingham U.K. The main purpose behind is to serve the GCC countries with broader variety along living with their international standards of providing wider
Premium Hypermarket Grocery store
Tesco branded itself differently to the American consumers. The grocer marketed itself as a convenient and express grocery retailer with hopes to set itself apart from national grocers such as Wal-Mart‚ Kroger‚ and Albertsons. Finally‚ Tesco entered the U.S. market organically rather than through acquisitions. When Tesco made the decision to go global they did so by acquiring grocery chains in other countries and through joint ventures‚ therefore‚ growing organically was going to be a new venture
Premium Grocery store Supermarket Wal-Mart
UGBA 115: Competitive Strategy Trader Joe’s Midterm Case Analysis Jean Carlo Hoyos Trader Joe’s Analysis Hoyos 2 The Industry The grocery industry in the United States is currently an attractive industry (a.k.a. profitable). This attractiveness derives from the relative low threat of new entrants‚ low supplier and buyer powers‚ and low threat of substitutes. The main factors driving these results are the low concentration of suppliers and buyers‚ the significant barriers to entry
Premium Grocery store Strategic management Price elasticity of demand
\Fareway Since 1938‚ Fareway has been a place to get and receive groceries (Fareway). Fareway has been known to be one of the biggest grocery stores here in Des Moines and continues to expand across this state and many others. Fareway is not a monopoly. There are various substitutes for different products in the store. You can buy the name brand items or you can substitute for the Fareway items that are similar to the name brand items. Fareway brand items are known as Fastco. One item that you can
Premium Food Brand Grocery store