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Target Market Analysis: Amazon's Competitive Strategy Of Amazon

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Target Market Analysis: Amazon's Competitive Strategy Of Amazon
The generic competitive strategy of Amazon is the target market. The target market is a broad group of people all over the world. Amazon has customers since the beginning. People shop at Amazon for the price, the convenience, and value. The market targets people such as young, middle age, and older people with individual needs, and people with family needs. New parents are Amazon target market because they can order everything the baby need such as diapers and other items. The convenience that parents with little children they can shop online instead and intend to the baby. Amazon is great, and they care about their customers. The customers who are parents is great for retailers such as Amazon. Customers shop at Amazon for the best value. Prime members will save an extra 20% off on diapers and other baby products. Amazon is unique because of the Amazon Prime, and Prime loyalty program. Amazon Prime Now is different than other competitors because in certain …show more content…
Amazon operates in several countries such as India, Spain, United Kingdom, Italy, Germany, Japan, Canada, and France. All these countries use Amazon Prime. India is growing fast in e-commerce market. Amazon.in, started offering the customers Prime membership between $7.50 and $15.00. In India Prime service customers in 100 cities to receive one to two-day delivery of goods. Prime Now is offered to Premium members in the Madrid fast delivery. Prime Now delivery is offered in Spain at no cost, but a fee of $6.50 within an hour. Over 18,000 products include even fresh and frozen items and Prime Now is available in United Kingdom, London, Manchester, and Liverpool. In the fall of 2017 Amazon just open a large facility in Italy near Rome. The size is over 60,000 feet at a price of $168 million(Enright,2016). Amazon Prime offers fast shipping, early entries to sales, and free photo storage in every country. Amazon serves any customer who has access to the
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