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Trader Joe's Case Study

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Trader Joe's Case Study
For a little over a decade the company has been opening more stores in more states and attempts to keep the neighborhood atmosphere of a close-knit company through its’ website. Trader Joe’s currently reaches out to its consumers with a simple, down-to-earth style of witty, old-fashioned cartoons in The Fearless Flyer and radio ads that feature their own employees talking about Trader Joe’s products.
Objective

The research objective was to determine which direction Trader Joe’s should take in its advertising to appeal to college students.
Target Market The main target market considered is the current college students between the age of 17 and 30. Since this category is fairly broad, we segmented it further by limiting participants
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