Current situation: Saxonville Sausage Company’s business basically consists of bratwurst‚ breakfast sausage and an Italian sausage‚ Vivioaccounting for 70%‚ 20% and 5% of revenues respectively. While sale of bratwurst and breakfast sausage for over 5 years have been flat with little or no growth expected in short term‚ Italian sausage has been showing growth across producers in the retail sausage market and Vivio has managed to match that level of category growth as well. However‚ Vivio is available
Premium Sausage Food Italian cuisine
able to study and analyze customer behavior toward our Italian sausage brand ‘Vivio’. Based on qualitative and quantitative research we are able to understand target consumers needs and behaviors‚ positioning ideas‚ refine the learning to concepts and scores of these concepts. Qualitative steps gave us depth and help to surface ideas while the quantitative piece will validate those ideas across a broader population. My recommendation is to continue with Vivio - Saxonville’s Italian sausage as brand
Premium Qualitative research Sausage Marketing
Analysis of Giuseppe’s Original Sausage Co. April 1‚ 2002 Prepared by Policy Patriots TABLE OF CONTENTS Executive Summary 3 Current Situation 6 Mission 6 Vision 9 Objectives 10 External Factors 14 Macro-environment forces 14 Industries dominant economic features 16 Five competitive forces 19 Drivers of change in the industry 24 Rivals strongest/weakest position 26 Rivals most likely
Premium Sausage Time Term
preparers of Italian sausage products and what these women value above all else is the ability to create happy memories with their families around the dinner table. By positioning Saxonville’s Italian sausage product line with this core value in mind‚ we are providing our consumers with the satisfaction that comes from a “job well done”. These nurturing mothers and homemakers can feel good about feeding their families wholesome and appealing meals made with Saxonville’s Italian sausage products. To
Premium Marketing Food Strategic management
Product and Brand Strategies Saxonville Sausage Case Study What is the current situation? Saxonville is a family company from Ohio has existed for seventy years‚ it produces a range of pork sausage‚ and they have three types of products: breakfast sausage‚ bratwurst and Vivio sausage. Products are sold in all the United States‚ through national and regional distributors. The firm’s revenue is estimated at 1.5 billion dollars in 2005. Since 2004‚ the company is experiencing difficulties: Saxonville
Premium Sausage Qualitative research
ANALYSIS OF JOHNSONVILLE SAUSAGE CO. (A) CASE STUDY IN THE ASPECT OF STRATEGIC DESIGN Prepared by USANUS SIRITARARATN‚ 2012 The Johnsonville Sausage Co. (A) case study from Harvard Business School is about Johnsonville Sausage Co‚ a sausage manufacturer and wholesaler in Johnsonville‚ Wisconsin. As the company grew over time‚ the president of Johnsonville Sausage Co.‚ Ralph Stayer‚ faced many big problems in his organization. After Stayer listened to a lecture about how managers could change
Premium Organization Management Strategic management
Marketing Plan: Saxonville Sausage Company 1. Business Overview With the history of 70 years‚ Saxonville‚ the privately held family business is one company of revenues of approximately $1.5 billions in 2005‚ the main products are the variety of predominately fresh pork sausage consisted of branded products: bratwurst‚ breakfast sausage and an Italian sausage named Vivio‚ which occupied 70%‚ 20%‚ 5% of Saxonville’s revenues respectively. Store brand products accounted for the rest of 5% revenue
Premium Sausage
Saxonville Sausage Company I. SITUATION ANALYSIS Saxonville Sausage Company (“Saxonville” or “the Company”) is a privately-held‚ family owned business specializing in fresh pork sausage products. The Company’s 2005 revenues were roughly $1.5 billion driven by the following business lines: bratwurst (70% of revenues); breakfast sausages (20% of revenues); Italian sausage (5% of revenues); and store-branded products (5% of revenues). Since 2004‚ the overall market demand for sausage products
Premium Sausage Brand management Brand
Running head: SAXONVILLE SAUSAGE CASE ANALYSIS Saxonville Sausage Case Analysis Paul Connolly‚ Dmitry Kolesnikov‚ Sergio Wilson Creighton University Marketing Management MBA 761 Dr. Matt Seevers March 25‚ 2009 Saxonville Sausage Case Analysis Client’s Objective The objective of Saxonville Sausage Company is to achieve its profit objectives for the next fiscal year. To meet this objective‚ they plan to launch its regional Italian sausage brand nationally. This strategy will allow
Premium Marketing Brand management Sausage
4100 Saxonville Sausage Company Case Analysis Problem Definition Saxonville Sausage Company‚ a 70-year-old privately held family business‚ produces a variety of pork sausage products‚ thus already having a loyal customer base. Their Italian sausage‚ presently branded as Vivio‚ became part of the Italian sausage market in 2002‚ yet has experienced flat sales. Therefore‚ the company needs to increase their awareness‚ customer base‚ and sales with their Italian Sausage products. They must
Premium Marketing Sausage Brand