"Qualitative Research" Essays and Research Papers

Qualitative Research

What is so stressful about caring for a dying patient? Nursing 314 – Research February 3, 2013 What is so stressful about caring for a dying patient? Death is something that we all have to deal with, be it in our profession or in our daily lives. This article discusses the reasons why caring for dying patients is stressful for nurses and is a high risk for burn out. The article also gives findings related to the study and gives recommendations based on the results. The study shows that...

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Qualitative Research Study

Research Review: A Qualitative Study of Patient Needs and Preferences at Discharge following an AMI Grand Canyon University NRS 433 V February 26, 2011 Research Review: A Qualitative Study of Patient Needs and Preferences at Discharge following an AMI Introduction Cardiovascular disease is the number one cause of deaths worldwide and is responsible for one-third of all deaths in the United States (Scrutinio, Temporelli, Passantino, & Giannuzzi, 2009). Inpatient interventions are utilized...

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Qualitative Research Critique

Qualitative Research Critique Grand Canyon University: NRS-433V October 19, 2014 Qualitative Research Critique “High rates of staff turnover in nursing homes is not a recent phenomenon. As far back as the mid-1970s studies have documented average turnover rates for registered nurses (RNs), licensed vocational nurses (LVNs) and certified nurse’s aides (CNAs) ranging between 55% and 75%” (Mor,V., Mukamel, D.B., & Spector,W. D. 2009, 1). Long term care facilities (LTC) have staffing issues...

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Qualitative Research

Qualitative research is a generic term for investigative methodologies described as ethnographic, naturalistic, anthropological, field, or participant observer research. It emphasizes the importance of looking at variables in the natural setting in which they are found. Interaction between variables is important. Detailed data is gathered through open ended questions. The interviewer is an integral part of the investigation (Jacob 1988). This differs from quantitative research which attempts...

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Qualitative Critique

Qualitative Critique Christi Garrick NUR 518 March 3, 2013 Veta Massey Qualitative Critique Nurses have provided end of life care to dying patients for centuries. The impact of death on families has been well documented, but there is very little information regarding the impact of death on nurses (Gerow et. al. 2010). Gerow et. al. (2010) conducted a study to describe the lived experiences of nurses dealing with the death of patients. The research question or purpose of the study involves...

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Research Method

has been unemployed for more than 21 months. Question 2 Part (c) Report on the unique characteristic of qualitative and quantitative research strategy Quantitative and qualitative researches are based on different paradigms. Qualitative research strategy focuses mainly on words, human behaviour in the cultural context, attitudes and life experiences rather than numerical data (IPA Research Strategy. 2010). It focuses on collecting information to confirm how the variables interrelate. It is subjective...

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Qualitative Research Report

Qualitative Research Report Article Connelly, L.M., Miner-Williams, D., & Yoder, L.H., 2003. A qualitative study of charge nurse competencies. Medsurg Nursing, 12(5), 298-306. Problem The study was conducted to determine the competencies necessary to be a successful charge nurse (Connelly, Miner-Williams, & Yoder, 2003). There has been limited research conducted to provide information concerning the clinical role of the charge nurse. This study identifies the competencies necessary to be an...

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Study: Qualitative Research and Work-life Balance

difference between 24/7 and 9to-5 departments. B. The methods of diagnosis should be a key focus. While a survey or quantitative instrument could provide some key information, effective diagnosis would likely involve both quantitative and qualitative data. Qualitative approaches would include focus groups or interviews. Quantitative data could show average or mean support by department managers for an issue like flexible scheduling, but would not begin to explore the issues of flexible scheduling in...

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NUR518 Qualitative study Analysis

 Qualitative Research Article Analysis Stacey Simmons NUR/518 Date: April, 3, 2014 Margaret L. Colucciello, PhD, RN Qualitative Research Article Analysis Nursing Article: Thornburg, P., Myers, S, Paige, V. & Grubaugh, K. (2008). Nurses' experiences of caring while letting go. Journal of Hospice and Palliative Nursing, 10 (6), 382-391. Purpose is Stated, Research Design Method is Analyzed Purpose: The researchers of this study proposed to “expand what is known about the meaning of caring...

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A Qualitative Critique: Emergency Contraceptive Pills

A Qualitative Critique: Emergency Contraceptive Pills Heidi Plesniarski University of Rochester Research Problem and Significance The qualitative research article by Beaulieu, Kools, Kennedy, & Humphreys (2011) has a clearly identified phenomenon of interest. The author’s intent was to explore the phenomenon of young adult couples’ experiences with Emergency Contraceptive Pills (ECPs) and the potential reasons for its underuse. However, this specific article only presents the conclusions...

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Marketing Research

Conclusion The purpose of this research is to identify whether Dilmah should continue the current campaign or modify the campaign. The result from the secondary research and primary qantative research show the total black tea sales has great increased about 13% from 2008 – 2009 which is a fantastic result in the world economic recession period of time. Dilmah has market share of 29% which is the highest share of one brand. Dilmah target customer is traditional family and age is from middle to...

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Research Exam

presenter for the two hours or provide them a gift. 2. Research should go beyond a person’s personal experience, thoughts, feelings and opinions that do not refer to other sources of information. The methodology used in this example would be historical research. This involves systematic and objective location, evaluation and synthesis evidence in order to establish facts and draw conclusions about past events. Historical research should ask where the event occurred, what people were involved...

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Cialis Market Research

MEMO: “CIALIS VS. VIAGRA” 1.The managerial problem to solve How to launch new product “Cialis” successfully against the high competition of market leader Viagra? To be specific, what is research information for a good strategic marketing plan in order to launch successfully the new product? 2.The research questions? 1) Determine companies’ marketing objectives toward new product launching such as sales (volume, share), growth, revenue, profit, MKT budget. 2) Estimate strengths and weaknesses...

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Qualitative and Quantitative Analysis for Change

 Qualitative and Quantitative Analysis for Change Natasha R. Spears Grand Canyon University: RES-850 – Foundations for Research June 2, 2015 Introduction Using quantitative and qualitative data, Data Imports, Inc. CEO, David Long seeks to ascertain if the corporation is equipped for change, employee perceptions related to the change process, employee experiences with organizational change, and employee perceptions of leaders in the implementation of change. What follows is a review and analysis...

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Research Summary and Ethical Consideration

Research Summary and Ethical Consideration Introduction Critically ill patients often require lifesaving interventions, such as mechanical ventilation (MV) to replace or assist in spontaneous breathing. To achieve this intervention, a machine called a ventilator is used. Hospitalization that is complicated by intensive care stays and mechanical ventilation is both difficult and stressful for patients and their families. Patients not only have to the endure pain and discomfort associated with...

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Nursing Research

* Your Learning Team has been assigned two articles to analyze for assignments in Weeks Three and Four. One article is a qualitative research study, and the other is a quantitative research study. Identify which article is which, and then complete the table where applicable. Write no more than three sentences in each cell of the table. * * | * Qualitative | * Quantitative | * Article Name Listed in APA Format | Jerlock, M., Gaston-Johansson, F., & Danielson, E. (2005)....

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Country School Research Critique

Qualitative Study Evaluation Eleanor Vernice Siyon u7a1 Capella University Quarter & Year: Summer 2012 Address (optional): City, State, Zip (optional): Phone (optional): E-mail: esiyon@capella.edu Instructor:Pat Ryan Qualitative Study Evaluation The one- teacher country school is largely the past practice of the American educational institution. This one teacher setting was characteristic of the recitation process used by students to “recite” to...

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RESEARCH PROPOSAL FOR CSC 1

 THE ROLE OF BUREAUCRACY IN THE PUBLIC SECTOR OF AFRICA. (GHANA AS A CASE STUDY) By Mawuli Komla Kottoh A research proposal submitted to the CHINESE SCHOLARSHIP COUNCIL in partial fulfilment of the requirement for Master’s degree scholarship in public administration in international development at Tsinghua University. March 2015. ABSTRACT Even though the public sector in African countries is expected to spearhead socioeconomic development to reduce poverty, it has proved largely ineffective...

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Research Critique

care, research becomes a necessity. One way of ensuring research study is useable and effective is by critically appraising it. This paper aims to correctly and systematically critique a chosen qualitative research article by scrutinizing its part one by one and providing a concluding comments at the end. Title and abstract A qualitative research article’s title should compose of a central phenomenon and a group under study. It should also contain the context of the study and the research design...

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Understanding the Research Process

Understanding the Research Process: Qualitative Workshop Task Title: Report on the Qualitative Workshop Research area/general focus/background: The focus group was formed to explore the themes and understand the feelings surrounding the near death experiences of hospital patients. Themes: My group found the following themes: • Out of body experiences – One participant felt they were out of their body looking down on the scene as surgeons operated and understood the clinical...

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Research and Statistics in Health Sciences

Research and Statistics in Health Sciences   As health care evolves in our nation, the role of research and statistics will evolve right along with it. There will be more research into medical care, health care costs, medications, and types of treatments. The most common types of statistics reported will be the fertility rates, which includes vital statistics (birth, death, marriage, divorce rates), morbidity (the incidence of disease in a population), and mortality (the number of people who...

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Critique of Quantitative and Qualitative Studies

 Critique of Quantitative and Qualitative Studies NU310: Kaplan University Introduction The following paper is a critique of the data collection and data analysis methods used in a quantitative study that examines the effects of crossed legs on blood pressure measurement, and a qualitative study that looks at the experiences of patients during awake craniotomies. The data collection and analysis are the heart and soul of a study and contribute to its...

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Research methodology assignment

Research methodology individual assignment 1. Get a large enough number (example 100 is too small) Use quantitative design 1.2. Microsoft May probably dictate what is to be used(as a leader in the industry) 1.3. * age and ratio 1.4. 10 lecture venues isn't enough Depends on the size of the venue Won't be done in one day; some people may return to the same venue Undergrads/postgrads Full time/part time *rather ask people face to face; choose at random-maybe...

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Qualitative Analysis Resource

RUNNING HEAD: Qualitative Analysis Resource Fredericka C. Mitchell LRD- 850 Foundations of Research Dr. Jackie Olsen February 10, 2013 Unordered list of responses to open ended questions concerning changing daily operations at Data Imports, Inc. Participant Responses 1. I emphasized the change and supported it to my full ability. 2. I try to encourage others to see the reasons or benefits of the change. 3. Jumped right...

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Research Methods

consisted of primary research, Questionnaires were created which held 20 questions, around 149 questionnaires were handed out to the public of ages 16-25. A range of open and closed questions where used within the questionnaire to gain qualitative and quantitative information from the users. The open questions provide a deeper understanding of what the user wants and how they want it; this is more relevant to the interviews which have been done on different people, “To the qualitative researcher it is...

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Research Proposal on Padma Bridge

Construction consultancy company. For this, many of the other financers are backing, and GoB has to think of alternative ways, each of which comes with their own cost. The research aims at performing a cost benefit analysis of all the financing alternatives, and derives a conclusion on the basis of sufficient analysis. The research is a qualitative one, and is based primarily on secondary data source. Data analysis is done by literature rivews, and consulting supporting materials. Background of the study ...

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Research Summary and Ethical Considerations

runninghead: RESEARCH SUMMARY AND ETHICAL CONSIDERATIONS Research Summary and Ethical Considerations Lisa Overfield Grand Canyon University Introduction to Nursing Research NRS 433V November 30, 2012 Research Summary and Ethical Considerations Obesity is a problem sweeping across our nation with incredible speed and the prevalence of pediatric obesity is a continually increasing problem. Never before in history have children risked outliving their parents and developing...

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Coca Cola Research

using appropriate methods, including primary and secondary research techniques 2 3.4 Analyze and interpret appropriate qualitative and quantitative data 2 4.1 Record findings in an accepted format and 4.2 Present and summarize the findings using suitable methods 3 4.3 Evaluate the methodology used and critically analyze the findings 11 4.4 Propose recommendations based on the findings which identify and justify areas for future research 12 References 14 3.3 Collect and review data using...

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Sample Research Methodology

Sample Research Methodology A REVIEW ON THE USE OF DONATIONS AND OTHER SOURCES OF FUNDING BY CHARITY ORGANISATIONS TO IMPROVE EXECUTIVES SALARIES AND THE IMPLICATIONS OF THE PRACTICE TABLE OF CONTENTS Title 2 ...

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Mapping Psychiatric Nursing Skills Qualitative Review

used to handle these situations (Delaney & Johnson, 2006). There are very few studies researching the effectiveness of de-escalation training and current interventions used by mental health staff. The authors developed their study based on qualitative methods to describe the context of the volatile situations, and to identify interventions used by nurses to de-escalate the situations. The objective, to describe the de-escalation skills of psychiatric nurses, is consistent with the title of the...

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Fast Food Industry Research Proposal

Research Proposal (Fast Food Industry) To study the attitude towards consumption of healthy food within the fast food industry Background We are a marketing research team of a fast food chain store. With increasing awareness about healthy food among the masses and with consumer preferences changing towards healthy food, we intend to launch a health food segment to cater to this need of the customers. We are also concerned about the pricing of the product that whether it should be priced same...

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Research Method Psychology

Psycholgy explain how we think, act, and feel and behave. 5 branches of Psychology 1. 2. 3. 4. 5. Psychoanalysis Behaviorist Humanistic Cognitive Neuroscience Scientific method in Psychology 1. 2. 3. 4. 5. 6. Ask question Research Consctruct hypothesis Do the experiment Analyze whether your (check) hypothesis is true or not If its wrong then you need to make a new hypothesis and analyze where you did wrong in the experiment (think again) 7. Do the experiment again 8...

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Research Proposal of Starbucks

Research Proposal 1.The Starbucks “Sing Your Own Song Event” 2. The purpose is to answers the central question: How can music contribute to conveying Starbucks’ experience to the Dutch consumer? 3.(a) What is the new concept to be tested? (b) How can music contribute to conveying Starbucks’ experience to the Dutch consumer? (c) Why do people avoid the Starbucks brand? (d) Why do people have an unfavourable attitude towards Starbucks, so much so that they avoid the brand...

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Critical: Qualitative Research

identify the strengths and weaknesses of the research article and demonstrate knowledge and understanding of research methodology. The title of the above article reflects its contents and is easy to interpret, as Caldwell, Henshaw and Taylor (2005) concur ‘the title should be clear and allow the reader to easily interpret its contents, an inaccurate title can confuse the reader. But it was a bit too long, as Polit et al (2000), claims that research reports begin with a title that succinctly conveys...

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Sociological Imagination And Research M

purpose of this study is to explore and understand through interviews from key participants and participants from the public on exactly how they feel about the way government handles the CPF issue and governments treatment of its citizens. Qualitative research study The role of the researcher in this study is to identify the biases and assumptions at the inception of the study. Although every effort will be made to maintain objectivity of this study, the researcher’s personal bias and opinion may...

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UNDERSTANDING RESEARCH AND EVIDENCE BASED PRACTICE

by Medical Research Council, there are no potential conflicts of interests. Number of authors as well as their qualifications are considered as sufficient to conduct that sort of study. However all six of them are coming from the academic background which shows possible lack of practical approach and can affect results, yet their research background shows that whole process was run faithfully and results are factual and accurate. Design and data collection Research questions Research was questioning...

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Obesity Research Summary

in reducing obesity and weight gain as this allows one’s body to burn off excess fat that may be gained. Pamphlets will also be provided during the teaching session to ensure they are able to visualize a plan of action. Method of Study: Using a qualitative approach as a focus group and discussion is how the collection of data was done for this study. Some nurses were selected from suburban to rural areas as a focus group. The topic questions were laid out to encourage discussions, clarify responses...

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Research Proposal on leadership

Working Title How do bars survive in St. Julian’s, Malta? Aim of the Study This paper aims to investigate the current situation of the bars in St. Julian’s, and come up with a series of solutions to help those bars make improvements. Research Objectives To critically review the literature related to operation of bars, and the situation of region St. Julian’s. The situation of St. Julian’s mainly contains macro environment like government, place, climate, and culture, etc. For operation, the literature...

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A Critical Analysis of an Ethnographic Research

A Critical Analysis of a Research Article: Cecile Wright, 1992. Early Education: Multiracial Primary School Classrooms in Racism and education: structures and strategies Introduction This paper is a critical analysis of an ethnographic research paper, which examined four inner- city primary schools in London. The study was conducted in 1988-9 by Professor of Sociology Cecile Wright and considers the significant cultural and perceived racial difference in the daily learning experiences and interactions...

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The Meaning of Qualitative Research an Understanding of It

The Meaning of Qualitative Research an Understanding of It Eric Oliver Flores MGMT801 Research and Writing I Maureen Clemmons October 15, 2011 Colorado Technical University Abstract In this paper an accepted and cultured common agreement and understanding of what Qualitative Research does really means, as it is understood will be presented. Through reflections of the material there’s a need to seek and review established definitions and in doing so there’s a possibility to arrive at...

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Research Paper on Type 2 Diabetes

PubMed. Limits applied to the search were journals from 2000-2010, peer reviewed, research articles and English language. A further search adding the keywords “family” “support” and “diet” uncovered a wealth of results. Six key articles emerged, which were reviewed under the themes (i) lack of dietary knowledge and education and (ii) family and social support. Qualitative research was the main approach to this area of research. 1.2 Lack of dietary knowledge and education Lifestyle modifications...

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HCS 465 week 3 Applying the Results and Conclusion of the Research

 Applying the Results and Conclusion of the Research Carrie "Shellie" Cobbs Health Care Research Utilization HCS 465 Cindy Laub, PhD January 26, 2014 Applying the Results and Conclusion of the Research • Results: data collection methods The results were taken from the physician’s claims database identifying physician encounters occurring in the emergency departments that had a principal diagnosis of asthma. Also used for data collection were the Alberta Health Care Insurance Plan...

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Qualitative Research Article Critique.

Qualitative research is "the investigation of phenomena, typically in an in-depth and holistic fashion, through the collection of rich narrative materials using a flexible research design" (Polit, Beck, and Hungler, 2001, p 469). Qualitative researchers focus on the descriptions and deeper meaning associated with the data collected. Another way to define qualitative research is to describe it as a type of research that involves interpreting non-numerical data. The next few pages will discuss the...

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Qualitative Research Article

Qualitative Research Article Purpose The purpose of this paper is to critique of a qualitative research article written by Janey Peterson (2010) entitled: Living with Heart Disease After Angioplasty: A Qualitative Study of Patients Who have Been Successful or Unsuccessful in Multiple Behavior Change. Peterson presents a 12 month study where she observed and interviewed 61 patients three years post angioplasty. Introduction In her article Living with Heart Disease After Angioplasty: A Qualitative...

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Critiq on Tobacco Use

A QUALITATIVE CRITIQUE ON TOBACCO USE Grand Canyon University NRS-434 V Introduction to Nursing Research May 13, 2012 A QUALITATIVE CRITIQUE ON TOBACCO USE Tobacco smoking is a leading health issues in the current world. Smoking is the major cause of many lung diseases like lung cancer, chronic obstructive pulmonary disease, bronchitis and asthma. People who smoke are high risk for fatal conditions like stroke and coronary artery disease. Smoking also leads to impotency, congenital abnormalities...

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Qualitative Research

Deconstructing Mixed Methods Research Walden University NARRATIVE RESEARCH Silva, J. M., & Pugh, A. J. (2010). Beyond the depleting model of parenting: Narratives of childrearing and change. Sociological Inquiry, 80(4), 605-627. doi:10.1111/j.1475-682X.2010.00353.x. The qualitative research design that I did not use is: Narrative Research. In this narrative research study, cited above, the authors and/or researchers, Silva and Pugh (2010) research twenty-four lengthy and in-depth...

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Literature Search Worksheet

| |3. Medline | |Search each database, using key words, for relevant research on this subject. What key words did you use in the Search Strategy | |fields? Include all attempts and limitations used to refine your search. | |1. Adherence to venous leg ulcers ...

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Data Types and Why We Care | Written Assignment |

scores (Saccuzzo & Kaplan, 2010). Survey research is one way of measurement. Survey research is great when answering of respondents. It can be a paper-and-pencil form or a one-on-one in-depth interview. Scaling is another way of measurement; it deals with the construction of an instrument that relates to qualitative and quantitative metric units. The purpose of qualitative research is to gain more exposure to an area (Trochim, 2006). Qualitative research is good for obtaining very detailed information...

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One of the Main Divisions Between Mainstream and Critical Social Psychology Is That of the Methods Adopted. Discuss with Reference to the Cognitive Social and at Least One Other Social Psychological Perspective.

It is a diverse discipline made up of many theoretical perspectives and variety of different methods are used in social psychological research. This assignment explores the main principles of different methods in social psychology. It will look at the underlying theories or perspectives that organise contemporary social and discursive psychological research and knowledge and critically evaluate different theoretical perspectives and methods. Cognitive social psychology studies the information...

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SV Eisenhardt Graebner

Eisenhardt & Graebner, 2007 Theory Building from cases: Opportunities and Challenges Building theory from case studies is a research strategy that involves using one or more cases to create theoretical constructs, propositions or midrange theory from case-based, empirical evidence. Case studies: rich, empirical descriptions of particular instances of a phenomenon that are typically based on a variety of data sources (i.e. historical accounts or descriptions of recent events). Cases are used as...

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Evidence Based Health Promotion

and qualitative methodologies. (WHO, 51st World Health Assembly, Geneva, 1998) (www.who.int accessed November 2007) In the past few years significant advances have been made in health promotion to generate readily accessible systematic reviews of evidence on the effectiveness of interventions and programs. The influence of this evidence on policy and practice has, however, been unpredictable and proponents of evidence based health practice are identifying ways to increase the use of research in decisions...

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HypothesisThe Hypothesis That We Have Developed

The hypothesis that we have developed after the initial research is based on focus groups and small scale survey are: Ho: Comparative advertising is a positive way of promotion and is recommended H1: Comparative advertising is a negative way of promotion and isn’t recommended Methodology Qualitative and Quantities research: The type of research that will be used in this study is qualitative research and quantitative research. Qualitative researchers aim to gather an in-depth understanding of human...

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The Meaning of Meanness

methods of data collection and analysis used by the scholars that were involved in the research described in “Methods and Conflicts” (Merten 1997, p.p. 177) and the following sections that make up the majority of Merten’s work are most appropriate to the principle characteristics of the theoretical framework of interactionism. The examination of small-scale interactions combined with the use of ethnographic research show a definite interaction theory approach to the study. Evidence of an interaction...

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Health Promotion

Qualitative Research Critique Cindy Walters NUR/518 October 8, 2012 Elizabeth Esterl Qualitative Research Critique Hi, my name is Cindy Walters. I am presenting a qualitative research critique on a study conducted in 2011 on people with bipolar disorder with comorbid substance use. The study is entitled “The lived experience of adults with bipolar disorder and comorbid substance use disorder” written by Terry Ward, MSN, PhD, RN. Bipolar disorder involves changes in cognition, behavior...

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Forecasting Paper

Abstract Forecasts are extensively used to support business decisions and direct the work of operations managers. The two major types of forecasts are qualitative and quantitative. Within each of these types are multiple methods and models. Qualitative forecasts are based upon subjective data. Quantitative forecasts are derived from objective data. Both methods are not suitable for all situations and circumstances. Each has inherent strengths and weaknesses. The forecaster must understand...

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A Study of Factors Contributing to the Lack of Success and Participation of African American in Males in Advance Placement Classes

Abstract The purpose of this research brief is to offer a brief review of those factors that contribute to the academic achievement gap between African American males. A sample of 25 8th grade, African American, male students from Dent Middle School will be identifyied as participates for the research. Although there has been research written about the achievement gap between African American and their counterparts, the literature is limited regarding strategies tailored specifically to address...

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Truancy and Classroom Management

Truancy and Classroom Management by Dewayne Brown for EDU 602-0804A-02 Analysis, Assessment and Technology Dr. Trude Fawson September 7, 2008 Abstract This paper provides information about a proposed qualitative research project in order to find a link between effective classroom management and long term decreases in recidivism rates of juvenile offenders and a gradual nationwide decrease in the amount of truancy and truancy related programs. Students will be given a questionnaire...

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How Does Sushi King Influence the Eating Habits of Consumer by Providing Healthy Eating?

influences consumers’ eating habits by presenting its concept of great variety of food choices and quality towards achieving healthy eating. Because obesity has become an increasingly serious problem globally, there has been a recent increase in research studying how to communicate healthy eating habits, and the role of various socializing agents such as parents, government publicity, teachers and peer groups (Chan et al., 2009). More ever, the current health trend in Malaysia is at critical stage...

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Critical Appraisal of Domestic Violence

This essay will outline the article chosen to critically appraise and describe the purpose of it. Second it will analyse the methods used by the authors and outline the strengths and weaknesses and highlight ethical issues raised by the research. Finally it will discuss how the findings can influence social work practice and collaborative working with other professionals. The article to be critically appraised is called “Engaging with children’s and parents’ perspectives on domestic violence”...

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How to Identify and Fulfill Customer Needs

another person¡¦s frame of reference, you get into their view of reality. Seeing your business through the customer¡¦s glasses will require some special tools and techniques: a knowledge of demographics and psychographics, and a basic understanding of research methods and tools. There are three basic question you need to address about demographics: What are they? Why are they important? How do you collect them? Demographics provide the profile of your average customer, they are your first source of information...

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