"Focus Group" Essays and Research Papers

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Focus Group

some of the disadvantages of using focus groups? Discuss two recent trends in focus group research and explain why you think these have evolved. Use references to support your opinions. Focus groups are one of the more commonly used methods in research when looking for a deeper understanding of a particular topic. Focus group discussions allow the researcher to probe both the cognitive and emotional responses of participants while observing the underlying group dynamic (Heary, Caroline, and Hennessy...

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Focus groups

What is the purpose of the focus group interview? How have focus group studies helped us to understand media audiences? I am writing this essay to explore and discuss in depth the function of a focus group, particularly in relation to media audiences. I will discuss the meaning and definition of a focus group and share my research on how they have been used both historically and in modern studies. I will touch on how the focus group became one of the most popular methods of research post 1980s...

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FOCUS GROUP

include brief description of background, purpose of the focus group, marketing research problem, and detailed focus group objectives (ie. What are the marketing research objectives for this piece of research?) 2.Method and Procedures: discuss how the focus group was implemented: the composition of the focus group; where, when and how the focus group was conducted 3.Summary of Findings: briefly outline the key findings of your focus group, reactions, perceptions, and add in one or two verbatim...

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Focus Groups

Focus Groups Focus groups are one of many methods utilized by researchers to gather qualitative data. This method consists in simultaneously interviewing a group of people, usually 6-8, in the same location with a shared factor (Krueger& Casey, 2000). They are also a powerful tool to assess services or examine new ideas (Krueger& Casey, 2000; McNamara, n.d.). Focus groups are an ideal data gathering method for researchers because they allow them to learn the social norms of the community or subgroup...

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Focus Group

interview flexible, it is also evolutionary in nature. Focus group Focus groups are depth interviews undertaken with a group of respondents. It is different to individual interviews in the number of respondents and interaction between participants. Several factors affect focus group Recruitment is a very critical element of group discussions and has long been a major quality-control issue in the UK marketing research industry. Group discussions are unlikely to achieve their research objectives...

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Focus Group Consent Form

Consent Form – Focus Group Interviews - CDS Diversity Assessment You are invited to participate in a research study assessing the training needs of the CDS full-time hourly staff. We ask that you read this consent form and ask any questions you may have before agreeing to participate in this study. Participants must be 18 years old or older. (Comment #1) This study is being conducted by Anam Kazim (Graduate Student), Karen Samuel (Graduate Student), Shruti Singla (Graduate Student), and Dr. Dan...

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Focus Group Findings on Flavored Soda Topic

our own. We carefully go over our clients’ research objective and create a screener and questionnaire to conduct the best possible focus group. This report is for Pepsico to find out what kind of new soda flavor would appeal to the college crowd. The purpose of this focus group is to come up with a new soda flavor. Prior to conducting this focus group, we researched college students and soda, and a list of possible soda flavors. Some soda flavors we found were cucumber, watermelon...

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Group Counseling Article Review

Group Counseling Article Review Article Summary With an increase in the number of teenage girls in this country at risk for delinquency on the rise, the authors of the exploratory study developed a group counseling intervention strategy that focused on holistic wellness. The Smith-Adcock, Webster, Leonard, and Walker (2008) defined holistic wellness by focusing on the the Wheel of Wellness model developed by Myers, Sweeney, and Witmer (p. 112). The model focuses on five main aspects of wellness:...

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Difference Between an Interview and Group Discussion

collected by questionnaire, which is shorter in time and could be easier analysed. If the topic is more complex, it could be of interest to have more detailed data. Therefor a focus group discussion could be helpful. Normally there are six up to eight respondents in one group with one interviewer. What makes a focus group interest is the fact that the respondents are not always in direct contact to the interviewer. They will start talking to each other more then in one to one with the interviewer...

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Focus Groups

APSY 3145 Qualitative Research Methods Week 4 Presentation Focus Groups How to design and conduct a focus group interview? Chan Ming Chung, Daniel Chan Ying Wa, Cindy Yip Chun Hin, Hinry Brief Contents • What is the focus group? • How to conduct it? • Basic ingredients in focus groups. • Problem of confidentiality • Pro & Con • Limitation What is the focus group? • An interview with several people • Emphasize a specific topic • Extensively use in market and social research • Interested in how...

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