SWOT MATRIX (Strengths –Weaknesses-Opportunities-Threats) -is an important matching tool that helps managers develop four types of strategies: SO (strengths-opportunities) WO (weaknesses-opportunities) ST (strengths-threats) WT (weaknesses-threats) STRENGTHS-WEAKNESSES (SO) Strategies This strategies use a firm’s internal strengths to take advantage of external opportunities. All managers would like their organizations to be in a position in which internal strengths can be used to
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Kean Sam (100235) Kong Feng Pei (100309) Wong Kit Wah (100437) Zhao Yu (103247) ____________________________________________________________ ________________________________________________________ Exercise 5 * SWOT Matrix SWOT analysis‚ or SWOT Matrix model is a useful method to analyze the competitive level of a company. When we want to analyze an internal environment of an organizational‚ we have to identify its strength (what an organization best in) and weaknesses (what an
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Case Background Estée Lauder Companies was a technologically advanced‚ innovative company which gained a worldwide reputation for elegance‚ luxury and superior quality. Estée Lauder Companies‚ Inc. which founded in 1946 is a U.S manufacturer and marketer of skin care‚ cosmetics‚ hair-care and fragrance products. The company’s headquarters are in Manhattan‚ New York City. The company launched with four products under its flagship brand but over the decades‚ the business has grown alongside
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[pic] [pic] ESTEE LAUDER COMPANY ANALYSIS WITH BENCHMARK EVALUATION OF [pic] DEAR DR. ASHRAF MAHATE‚ Enclosed is the company analysis of Estee Lauder as per your request as it’s an integral part of our course requirement. Estee Lauder was selected on the basis of its vast business profile and complex nature of its annual report‚ which were dealt by us with an exigent attitude. Estee Lauder’s performance was compared to our chosen benchmark company Avon because of it being Lauder’s
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HP SWOT Strengths of HP 1. Global presence. 2. Strong brand image with high quality of product and service. 3. Providing customers service with specific technical support. 4. Successful Strategic Acquisitions. Hewlett-Packard has strong financial condition. Hewlett-Packard is a global company and became world’s biggest computer hardware. The growth of 26% in the Americas; 28% world-wide percent in Europe‚ the Middle East‚ and Africa; and 16 percent in Asia Pacific and Japan with the
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SWOT MATRIX TOPIC: Mini Mart’s Inventory System with Barcodes INTERNAL EXTERNAL FACTORS | A. STRENGHTS * Existing customer base * Good quality of the products * Existing brands * Worker’s unique skill set * Location of the business | B. WEAKNESSES * Lack of knowledge * Lack of customer service * IT skills-Process * Financial Position * Undifferentiated products | C. OPPORTUNITIES * Sales * New products * Cross-selling
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SWOT Matrix | |Strengths |Weaknesses | | |Strong brand name‚ image and reputation. |Unhealthy food image. | | |Large market share. |High Staff Turnover including Top management. | |
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SWOT The SWOT analysis is used to evaluate the strengths‚ weakness‚ opportunities‚ and threats involved with a company. The purpose of the SWOT analysis is to make upper management more aware of factors that may or may not affect their business. Though a SWOT analysis can give a company ideas on how to make their company better it can also lead then down the wrong path if done wrong. A SWOT analysis is based on the perceptions and knowledge of other people so if their perception of the company
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compare and contrast the swot analysis and tows matrix SIMILARITIES: In today’s ever changing business environment‚ managers are faced with the task of devising strategies that would enable their firm remain at the top of competition. Dynamic firms are those that can foresee eminent changes in the business environment and adapt accordingly. Companies employ befitting strategies for various situations. To know the changes in the environment and apply the appropriate strategy firms conduct a situational
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Boeing Commercial Airplane Group SWOT Matrix ____________________________________________________________ SO Strategies-Use strength to take advantage of opportunities WO Strategies-Overcome weaknesses by taking advantage of opportunities ST Strategies-Use strengths to reduce threats SW Strategies-Minimize weaknesses and reduce threats __________________________________________________________ Strengths - S 1. Vast experience in Aircraft Design 2. Variety of Designs in different fields
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