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Swot Matrix

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Swot Matrix
ATW393E Tutorial Exercise
Group: F4 Chan Kean Sam (100235) Kong Feng Pei (100309) Wong Kit Wah (100437) Zhao Yu (103247)
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Exercise 5 * SWOT Matrix
SWOT analysis, or SWOT Matrix model is a useful method to analyze the competitive level of a company. When we want to analyze an internal environment of an organizational, we have to identify its strength (what an organization best in) and weaknesses (what an organization weak in). While, to analyze the external environment of a company, we have to identify it opportunities (potential favorable conditions for an organization) and threats (potential unfavorable conditions for an organization). This methodology, which is often referred to by the acronym of SWOT analysis is used to analyze an organization. The following is the SWOT Matrix for HP Corporation: Strengths | Weaknesses | * Strong HP brand recognition * Successful strategic merger and acquisition * Leading provider of imaging and printing products | * Deteriorating competitive advantage * Limited product and service offering * Lack of research and development | Opportunities | Threats | * Existing emerging market * Strong position in market after merger with other companies * Demand Growing | * Major competition with other companies * Short life cycle of technology products * Global economic recession |

* SPACE Matrix
One of the famous management framework that is used to analyse or evaluate a company is the Strategic Position and Action Evaluation, also known as SPACE Matrix. It focuses on strategy formulation especially related to the competitive position of a company. This SPACE Matrix used to determine what kind of strategies that a company should undertake in order to maximize the profitability and company performance. Besides, SPACE Matrix can also be used as a basis for



References: * Google (2011). International Business Machines Crop. Retrieved 31 January 2010 from http://www.mba-tutorials.com/strategy/1151-strategic-position-and-action-evaluation-space-matrix.html swot

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