Boeing vs. Air Bus - SWOT Matrix

Topics: Boeing, Aerospace, Aircraft Pages: 6 (316 words) Published: May 4, 2004
Boeing Commercial Airplane Group

SWOT Matrix

____________________________________________________________

SO Strategies-Use strength to take advantage of opportunities

WO Strategies-Overcome weaknesses by taking advantage of opportunities

ST Strategies-Use strengths to reduce threats

SW Strategies-Minimize weaknesses and reduce threats

__________________________________________________________

Strengths - S

1. Vast experience in Aircraft Design

2. Variety of Designs in different fields

3. Diversified business (commercial, military, aerospace)

4. Boeing owned Capital Corporation (lease and loan)

5. Production Capability (550 vs. 235 airplanes at Air Bus)

6. Highly technical qualified personnel

7. Continuous improvement programs for Designs

___________________________________________________________

Weaknesses - W

1. Failure to recognize potential competition.

2. Too many airplane designs and models.

3. Lack of in-depth analysis of markets

4. Individual customize offering without the proper infrastructure.

5. "King of the hill" and three (3) C's mindset

6. Inefficient production Systems

7. Supply chain.

___________________________________________________________

Opportunities - O

1. Big Airlines competition for newer, technologically advanced airplanes

2. The need for more advance and safer airplanes.

3. Timing to replacing old and obsolete airplanes. (cycles)

4. Potential new markets such as China, Asia

___________________________________________________________

Threats - T

1. Air travel market is very unstable (changes quickly)

2. Increased regulatory climate

3. Employees labor unions. & Engineers strike

4. Reduction in market share by Strong competition from Air Bus

5. Slow down on global economy resulting in order cancellations

6. Completion based on price only

__________________________________________________________

__________________________________________________________

Strategies:

S

1,2,5

O

1,2,4

Modify existing 747 design to increase capacity and to incorporate advance technology and regulations. Incorporate passenger comfort.

S

3,6

O

1,2

Integrate aerospace technology and communications designs in actual and new aircraft designs to attract customers.

-----------------------------------------------------------

W

3

O

2,4

Survey customers for short and long terms needs and wants.

W

6

O

1,2

Use innovative features as the basis for competition instead

of entering a price war.

------------------------------------------------------------

S

1,6

T

2,4

Re-focused on Boeings core strengths and image.

S

4,6

T

1,4,6

Market Boeing products attributes and the advantage of using Boeings Lease and loan programs.

S

3

T

5

Further develop the Defense and Aerospace businesses to diversify against slow down in Commercial Aircraft industry.

------------------------------------------------------------

W

6,5,4

T

4,6

Link computer systems at production stage. Redesign production lines to achieve efficiencies and flexibility.

W

5,3,2

T

3,4,6

Create focused group consulting sessions with airlines representatives. Conduct brain storming sessions with the design work force to asses the use of new technologies in the upgrade and creations of products.
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay about Boeing Vs
  • Swot Matrix Essay
  • Boeing vs Airbus Essay
  • Airbus vs Boeing 4 Essay
  • Boeing Company Swot Analysis Essay
  • Swot Matrix for Compass Group Essay
  • Swot Matrix Essay
  • Boeing Swot Analysis Essay

Become a StudyMode Member

Sign Up - It's Free