Running Head: ESTEE LAUDER Estee Lauder: The Woman Behind The Company Rachelle Brott Bellevue University Estee Lauder: The Woman Behind The Company It all began with a woman‚ a dream‚ and four skin care products. Mrs. Estee Lauder and her husband launched the Estee Lauder Company in 1946. (Heritage‚ n.d.) The flagship brand‚ Estee Lauder‚ was launched with only four products. Today‚ Estee Lauder products are sold in more than 140 countries and territories‚ with annual revenues of more
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Estee Lauder Companies‚ Inc. 1.0 Overview (Chronology) Estee Lauder‚ the founder of what is now a major cosmetics empire‚ started her business with a single jar of face cream that was mixed by her uncle‚ a chemist. Today‚ based in New York City‚ Estee Lauder is a manufacturer and marketer of four cosmetics product lines‚ like skin care‚ makeup‚ fragrances‚ and hair care products. These products are sold in over 130 countries and territories under different brand names‚ such as Estee Lauder‚ MAC
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Weakness For Estee Lauder 1. Decline in Estee Lauder and Clinique Brands Sales in the quarter rose 7.1 percent to $1.7 billion. Makeup and skin care sales increased in the quarter‚ but the company said there was weakness in sales of its core brands‚ and in the domestic market. Estee Lauder and Clinique are their largest brands. Worldwide‚ sales of each brand climbed by low single digits. We will increase investment in Clinique in fiscal ’07 to facilitate growth in the U.S. and build on
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The following diagram depicts the BCG Matrix where the main brands of the Estee Lauder Company are depicted as stars‚ cash cows‚ dogs or question marks. As the diagram shows that the company has a significant number of big brands in the question mark category the future prospective growth for the company can be very good. BCG MATRIX | STARS | QUESTION MARKS | Good Skin Labs | American Beauty | Grass Roots Research Labs | Estee Lauder | Sean John | Flirt! | Clinique | MAC Cosmetics |
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HISTORY/ BACKGROUND Estée Lauder‚ the founder of the $8 billion company that bears her name‚ started her business with four skin care products and a simple premise where that every woman can be beautiful. Armed with that philosophy‚ plus drive‚ creativity and passion‚ she literally changed the face of the cosmetics industry. Born Josephine Esther Mentzer‚ Estée Lauder was raised in Queens‚ N.Y.‚ by her Hungarian mother‚ Rose‚ and Czech father‚ Max. The name Estée was a variation of her nickname
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Thanks for my partner. As a company spokesperson explained in the case‚ more of estee lauder’s growth is expected to come from expansion and awareness-building in tier-2 and tier-3 cities as tier-1 cities begin to mature. So we should learn current situation about the tier 2 and 3 cities first‚ to see what the opportunities here are. My partner has mentioned the specific classification of china’s cities‚ now I still quote this classification. 1. Firstly‚ as the case mentioned‚ three quarters of
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Estee Lauder Introduction: Estee Lauder‚ an American corporation based in New York‚ is one of the world’s largest manufacturer and marketer of skin products‚ make up‚ fragrance and hair products. It has 29 brands and sells products in 140 countries and employed 32‚000 people World wide. Beauty‚ youth and forever being young is the themes for personal products industry. For financial year 2008 the net sales were USD $9.7 billion and the net earnings from continuing operations are USD $ 474
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This ad for Estee Lauder’s Re-Nutriv Intensive Age-Renewal Crème was featured in Vogue magazine. The ad is two pages‚ one page of a well polished looking woman‚ and the next with the crème itself and a small passage. The target audience is most likely to be women over the age of 35 whose skin start to show signs of aging. This ad falls into the category of a promise ad and also a comparative ad. The slogan for this product is probably the bold words written above‚ “SuperCrème. Super Potent.” The
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I. EXECUTIVE SUMMARY The Estee Lauder Companiesin‚ Inc. is one of a Americans corporation in New York City. Estee Lauder is a manufacturer and market of four cosmetics product lines. 1) Skin care 2) make up 3) fragrances 4) hair care products. Estee Lauders sell its products mainly through upscale department stores‚ specialty retailers‚ upscale perfumeries and pharmacies and prestige salons and spas. Each of the company’s brands has a single global image that is promoted with
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Estee Lauder Companies‚ Inc Case Analysis Seena Nelms Strayer University BUS 490 Business Policy Estee Lauder is a New York based company who has been successful for of over 60 years‚ mainly because of its vision and mission. Estee Lauder’s vision is to bring about an extraordinary experience they call High-Touch. High-Touch is bringing the best to everything you do. Its mission is to stay committed to the highest standards of uncompromised ethics and integrity‚ by working together with
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