CASE TEACHING NOTES Brown Bag John Cullen 1. Introduction This case study charts the development of an Irish animation company from small‚ unambitious beginnings to becoming an award-winning‚ globally recognized company with a growing list of international clients nearly ten years later. It describes how the enterprise emerged at a time of demographic and cultural change in Ireland‚ and how the withdrawal of significant investment in the animation sector created entrepreneurial opportunities
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recommendations based on reasonable analysis. Strategic Analysis The main strategy for Ryanair is its low cost structure. Ryanair undercut its Dublin-London service at I£98. The reason Ryanair was able to offer low fares was because they only use small aircraft and fly to an airport with lower fees Game Theory application for Strategic Analysis In Ryans’ case‚ the company should understand the market environment. Based on Game Theory‚ the best decision is depends on how competitors response to Ryans’
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Lucan‚ Dublin Eurasia group is one of the fastest growing food retail in Ireland. It is family run‚ Irish owned company and is quite proud of it. It forayed into modern retail in September 2010 and in the span of 3 years it has become Ireland’s largest multi-ethnic family mega supermarket. Located in the retail hub where all the major retailers like ALDI‚ LIDL‚ Homestore‚ Powercity‚ Argos and PC World are located‚ Eurasia has become one of the prominent & favourite supermarkets in Dublin. This
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Ryanair Case Analysis 1. What is your assessment of Ryanair’s launch strategy? Was it a good strategy? In your answer consider potential market demand‚ pricing and Ryanair’s likely cost structure. After having grown up in the airline industry‚ the Ryan brothers proved they were able to operate a scheduled airline successfully with their 14 seat flights between southeast Ireland and a secondary London airport. Their strategy was to expand to the Dublin-London route‚ a known lucrative route for
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ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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Independent and Irish Times Websites. CRIMINAL COURT CASE DATE AND TIME OF CASE • The criminal case I studied was the case referred to as the ‘Road Rage Killing’. • The case was previously held in the Dublin District Court on 12th October 2010 but was postponed so the State could complete the book of evidence for the case. • Which the trial had been held on 24th April 2012 in Dublin Central Criminal Court. This is the criminal case I have compiled all my studies through media and
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Landmark Cases: R. v. Feeney A. Summary of Case In 1991 while a murder investigation‚ police barged into the accused house when there was no answer at the door. The house was an equipment trailer and without any search warrant or permission the house was searched. For a better sight at the accused the police brought him to the front of the trailer and spotted blood stains on his shirt. The accused was asked several questions and his shirt was later seized. His fingerprints were taken and he was
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The Case For Old Glory What do you consider when you hear the words red‚ white‚ and blue? Do you naturally think about the flag of the United States of America? Our flag‚ as we probably see it today‚ is not the first flag with stars and stripes to be made. After the original thirteen colonies declared independence in 1776‚ Betsy Ross would sew the first U.S. Flag displaying the colors red‚ white and blue. The First Continental Congress on June 14‚ 1777‚ changed the shape of the stars from the circle
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Aer Lingus to provide air travel from Dublin to London. They were able to complete with these well-established carriers by: A. focusing intently upon first-rate customer service and amenities comparable to BA and AL B. offering a simple ticket w/ no restrictions C. pricing of ₤98 in comparison to BA or AL price of ₤208 2. How do you expect Aer Lingus and British Airways to respond? Why? Both carriers were already well-established in the Dublin-London route and the route provided a
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they saw blood stains on Feeney’s shirt. After noticing blood on his shirt the police immediately arrested him and briefly advised him of the right to a council. The accused was asked several questions and his shirt was later seized. He had been questioned for eight hours straight and he still wasn’t able to contact his lawyer‚ during the questioning Feeney admitted to stealing the victim’s cigarettes‚ beer and also some cash. Analysis: This is a charter case because the Canadian charter of Rights
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