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Ryanair case

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Ryanair case
The purpose of this executive summary is to give recommendations on Ryanair, along with supporting logic for the recommendations. In the following paragraph, I will focus on Ryanairs’ strategic analysis, game theory application for the strategic analysis, and finally give recommendations based on reasonable analysis.

Strategic Analysis
The main strategy for Ryanair is its low cost structure. Ryanair undercut its Dublin-London service at I£98. The reason Ryanair was able to offer low fares was because they only use small aircraft and fly to an airport with lower fees

Game Theory application for Strategic Analysis
In Ryans’ case, the company should understand the market environment. Based on Game Theory, the best decision is depends on how competitors response to Ryans’ moves with strategic interactions. Aer Lingus and British Airways had two choices, either maintain the price or start a price war with Ryanair. Both of their cost structures were very hard to cut. However, if they did not reduce prices, they would lose customers.
The purpose of this executive summary is to give recommendations on Ryanair, along with supporting logic for the recommendations. In the following paragraph, I will focus on Ryanairs’ strategic analysis, game theory application for the strategic analysis, and finally give recommendations based on reasonable analysis.

Strategic Analysis
The main strategy for Ryanair is its low cost structure. Ryanair undercut its Dublin-London service at I£98. The reason Ryanair was able to offer low fares was because they only use small aircraft and fly to an airport with lower fees

Game Theory application for Strategic Analysis
In Ryans’ case, the company should understand the market environment. Based on Game Theory, the best decision is depends on how competitors response to Ryans’ moves with strategic interactions. Aer Lingus and British Airways had two choices, either maintain the price or start a price war with Ryanair. Both of their
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