Part IV. The global marketing mix 2. Global pricing strategy 1 Cheap and cheaper… 2 Expensive and more expensive… 3 1. Basic pricing concepts Introduction Price: the amount charged to customers/consumers in exchange for goods or services Market price: the price that prevails in the market for a particular good at a specific time 3 key elements of market price: supply‚ demand and time Eg: hotel prices – peak season during summer – higher prices driven by the demand (more
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: MARKETING RESEARCH AND SALES PROMOTIONAL ANALYSIS IN BSNL WITH SPECIAL REFERENCE TO BROADBAND & 3G SERVICES [pic] The project is entitled with marketing research and sales promotional analysis of Broadband & 3G services in BSNL (BHARAT SANCHAR NIGAM LIMITED) . Marketing research is an important term of the marketing ‚ an highly specialized
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“STUDY ON CUSTOMER SERVICES in BHARTI AIRTEL SERVICES LTD” A first review report (Submitted by M.MUBBIDATHI‚ Roll No: 1211MBA0476: Reg. No: 68212100123 ) Need for the Study: The scope of the project report is to study the level of satisfaction of the customers with Bharti Airtel services. Every company wants the feed back of their customer about the product‚ price‚ service and promotional activities in order to know the customer attitude towards its product. The consumers were to
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COMPARING THE PRICING STRATEGIES OF VARIOUS STORES Firstly‚ Wendy’s uses many different types of pricing methods to attract customers to buy their food items. One of the strategies they use is price discrimination (same product sold in different markets at different prices) by offering discounts to seniors for 10% and children with a hamburger Kid’s Meal for only $2.69. Wendy’s also uses promotional pricing (charging a low price to entice customers and to build brand awareness) by presenting discounts
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Bharti Airtel Limited‚ commonly known as Airtel‚ is an Indian multinational telecommunications services company headquartered at New Delhi‚ India. It operates in 20 countries across South Asia‚ Africa and the Channel Islands. Airtel has GSM network in all countries in which it operates‚ providing 2G‚ 3G and 4G services depending upon the country of operation. Airtel is the world’s third largest mobile telecommunications company with over 261 million subscribers across 150 countries as of August 2012
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1.0 Introduction to Firefly FlyFirefly Sdn. Bhd. operating as Firefly is a full-service point-to-point carrier and a full subsidiary of Malaysia Airlines. The name Firefly was chosen to describe the airline’s characteristics‚ which represent agility‚ brilliance‚ charm and fun. With unique description‚ Firefly is easily remembered and recognized. It has the potential to grow and command a brand premium in the community it serves. Firefly is launched on 3th April 2007 and it is Malaysia’s first community
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Pricing Strategy ITC Foods Business Division (Staples) The FMCG & RETAIL Pricing Strategy UNDERSTANDING THE PROCESS FMCG Pricing Strategy is now a critical element of the management mix. Old school management responsibilities of Sales owning the trade spend budget and customer negotiations with marketing owning the Recommend Retail Price do not work in today ’s information driven age. Retail sales volume is now 80% controlled by 2-3 chains with a scattering
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Allowances Loss-Leader Pricing Special-Event Pricing Cash Rebates Low-Interest Financing Longer Payment Terms Warranties & Service Contracts Psychological Discounting Customer-Segment Pricing Product-Form Pricing Image Pricing Channel Pricing Location Pricing Time Pricing Price Discrimination Differentiated Pricing Promotional Pricing Geographical Pricing (Cash‚ Countertrade‚ Barter) Changing Pricing Environment How Companies Price Understanding Pricing Consumer Psychology and Pricing Reference Prices
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Introduction Pricing strategies usually change as the product passes through its life cycle‚ because there is constrains on the company’s freedom to price a product at different stage. The purpose of this report is to determine and elaborate the elements in pricing strategies of Dell’s notebook. 2. Key Objectives Price is the amount of money changed for a product or service‚ or the sum of the values consumers exchange for the benefits of having or using the product or service (Kotler et al.‚
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had a market share of just 10- 11% of the car rental market. In 1962 Robert Townsend joined as President of Avis and introduced a bold advertising campaign focusing on the company’s customer service: “We’re No.2. We try harder!”. The message‚ together with its actual implementation of excellent customer service‚ were big factors contributing to Avis’s success in gaining more market power (Bob Ansett 2008) Avis is part of the Avis Budget Group which operates two of the most recognized brands Avis and
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