NIGAM LIMITED (BSNL) SUBMITTED BY:- ARINDA MANDAL (ROLL NO.:-11202134) ABHINAV SRIVASTAVA (ROLL NO.:-11202135) PRITHI RAJ CHAKRABORTY (ROLL NO.:-11202136) MUNLINA SATPATHY (ROLL NO.:-11202137) Contents * Introduction * Market Position Of BSNL * Competitors Of BSNL * Objective Of BSNL * Marketing Strategy Of BSNL * Application Of Porter’s Generic Strategy * Porter’s Five Forces Related To BSNL * SWOT Analysis Of BSNL * BCG Matrix Of BSNL * Value Chain
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Device a price strategy to increase market share and to increase market effiency? (100) Currently looking at the data provided sales grew by 4.1% from 2006 to 2007 from 29.177 to 30.284 and market share did not grow from 2006 to 2007 which is 16.8% to 16.7%. Our objective is to increase growth by 1.9% which will be 6% from 4.1% and increase market share from 16.7% to 17% which is realistic. Our pricing strategy would be to increase price to premium and market ourselves to the higher income
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Table of Contents 1. The Need for Pricing 2. Pricing Software Industry Products 3. Licensing 4. Pricing Discrimination 5. Bundling 6. Other Pricing Issues 7. Summary The Need for Pricing Pricing has far reaching effects beyond the cost of the product. Pricing is just as much a positioning statement as a definition of the cost to buy. Price defines the entry threshold: who your buyers are and their sensitivities‚ which competitors you will encounter‚ who you will
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BSNL to revamp branding strategy {draw:rect} The move is in line with the industry trend where large integrated operators are offering all of its services under a single brand. {draw:rect} Thomas K Thomas New Delhi‚ Sept. 27 After Vodafone Essar‚ it is now the turn of State-owned Bharat Sanchar Nigam Ltd to undertake a major revamp of its branding strategy. The telecom major has decided to bring seven of its brands for various telecom services under a uniform identity. The
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potential increase in sales for either company entering that market alone would be at least 40% (2000 units). If they both entered‚ the potential sales increase would be at least 20% for each of them. Unfortunately‚ reaching that market would require pricing at $8.50‚ 15% below current levels. (a) If either company could
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E. Pricing Strategy FARMERS GRANARY PRODUCT COSTING Production cost per hectare for 110-120 days Direct Expense Urea Fertilizer Php 6‚300.00 Pesticide 2‚4-D Amine Weed Killer Php 500.00 Surekill Molluscicide Killer Php 960.00 Php 1‚740.00 Sacks 200 pieces Php 2‚600.00 Seeds (Hybrid) Php 23‚050.00 Total Direct Expense Php 33‚690.00 Indirect Expense Fuel Php 500.00 Irrigation Php 1‚200.00 Kuliglig or Two-wheeled
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KURUKSHETRA‚ HARYANA GUIDED BY: SUBMITTED BY: Mr. YOGESH Monika Chauhan BSNL‚ KKR ROLL NO. 3509087 ECE
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“Pricing Techniques” Studied in- Mobile Industry Company- Nokia Background of the study: Pricing Techniques: are the methods adopted by a firm to set its selling price. It usually depends on the firm’s average costs‚ and on the customer’s perceived value of the product in comparison to his or her perceived value of the competing products. Different pricing methods place varying degree of emphasis on selection‚ estimation‚ and evaluation of costs‚ comparative analysis‚ and market
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1.0 INTRODUCTION 1.1 Statement of Problem A study has been conducted in order to understand the Customers opinion and Satisfaction level of Mobile Services of BSNL in East Godavari District‚ researchtitled“A STUDY ON CUSTOMER SATISFACTION FOR BSNL MOBILE SERVICES IN RAJAHMUNDRY REGION”has been conducted. 1.2 Importance of the Study In today’s competitive business world and challenging economy‚ retaining your customer base is critical to your success. If you don’t give
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Marketing Assignment MGN551 [pic] ENVIRONMENTAL ANALYSIS OF BHARTI AIRTEL CERTIFICATE OF AUTHENTICITY Date: 14/11/2012 TABLE OF CONTENT • Need of Study • Introduction • Financial Position ✓ Profit & Loss Statement of Airtel ✓ Balance Sheet of Airtel • Tools used For Environmental Analysis ✓ SWOT Analysis ✓ PEST Analysis ✓ Porters
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